Have an email list and not using it consistently? Now is the perfect time to start, especially as the summer season winds down and parents and players shift back into their regular routines. Fall is a key enrollment period for tennis clubs and academies, and the right email strategy can make the difference between half-full courts and a fully booked season.
Many tennis coaches avoid sending emails because they feel unsure about what to say or they worry about bothering their players. The truth is, your players and their parents want clear updates and reminders from you. A simple, consistent email strategy can help you stay connected, increase registrations, and build stronger relationships.
Below are three easy and effective email ideas you can send this week. Each one is designed to provide value to your clients while driving engagement and sign-ups for your programs.
1. Last Call Enrollment Reminder
If you have upcoming programs, lessons, or clinics that start soon, your players and parents need a friendly but firm reminder. A “last call” email creates urgency and encourages them to take action right away.
Why this works:
Parents and players are juggling multiple schedules at the end of summer. A short, clear email lets them know they still have time to secure a spot, but they need to act now. This prevents last-minute phone calls and questions, and it helps you lock in your fall roster early.
Subject line ideas:
- Last Call for Junior Fall Enrollment
- Secure Your Spot for Fall Lessons
- Fall Programs Start Soon – Enroll Now
Copy example:
Dear Tennis Parents,
We are almost there. All groups and private lessons start this Tuesday, September 3.
How to enroll: [Insert link to pricing and registration page].
Keep this type of email short and to the point. Your main goal is to remind, not overwhelm with information. If your pricing or schedule has changed, include a quick link so parents can review it before enrolling.
2. End-of-Summer Event Reminder
Hosting an end-of-summer event is an excellent way to bring your players together before the fall season kicks off. Whether it is a casual round robin, a fun parent-and-player doubles day, or an informal tennis mixer, this type of event builds community and positive energy.
Why this works:
Events give players and parents a memorable experience that reinforces why they love your club. It also provides a natural opportunity to mention upcoming programs and remind players to sign up while they are feeling excited and connected.
Subject line ideas:
- You Are Invited: End-of-Summer Tennis Bash This Weekend
- Celebrate the Season on Court – Join Us
- Final Summer Tennis Event – RSVP Today
Tips for the email:
- Include a few fun details, such as snacks, music, or small prizes.
- Add RSVP instructions and keep them simple.
- Use this email to also mention your fall schedule. For example, “Do not forget that fall programs begin next week. Click here to view the schedule and sign up.”
This is not just a reminder email; it is a relationship builder that can turn casual players into loyal clients.
3. Quick Coaching Tip Email
A quick tip email delivers value without selling anything. It positions you as the expert while giving players a helpful resource they can use immediately.
Why this works:
Sharing your expertise through email keeps you top of mind and shows players that you care about their progress, not just their enrollment. When players or parents receive regular helpful tips, they are more likely to book private lessons or refer friends to your programs.
Subject line ideas:
- Quick Fix: Add Spin to Your Second Serve
- Improve Your Footwork in 2 Minutes
- The Easiest Way to Hit Deeper Groundstrokes
What to include:
Keep the tip short and actionable. For example, if you are teaching how to add spin to a serve, you could write a 2-3 sentences explaining grip adjustments and link to a short video demonstration on Instagram or YouTube.
This type of email builds long-term trust. Players will see you as a reliable source of advice, and that loyalty often translates into more sign-ups and higher retention.
Related Post: “Struggling to Keep Up With Email Marketing? Here is How GetResponse Can Simplify Everything”
Why Email Marketing Matters for Tennis Coaches
Email marketing is one of the most effective ways to communicate directly with your players and their parents. Social media is great, but posts get lost in busy feeds. Email lands right in their inbox, where they are more likely to see and engage with your message.
By sending emails like these, you are doing more than promoting your programs. You are providing value, creating connection, and reminding players why they enjoy being part of your club. Consistent email communication can help you:
- Fill classes and clinics faster
- Reduce last-minute scheduling issues
- Increase repeat bookings
- Strengthen relationships with families
Want 3 Free Email Templates?
If you want a head start, we offer a service where we can create custom email templates that you can copy and paste directly into your email marketing software. These templates are ready to use and can save you time when you need to send something out quickly.
Do not let your email list sit idle this season. A few simple messages can go a long way in filling your programs and keeping your players engaged.