And Shalom is working with the BBC, of course, but also with DAZN. He said working with the BBC has given Boxxer “a new lease of life in the sense that we are trusted, and we’re able to make the decisions we want. And, look, we’ve been waiting for it. For us, the BBC was the holy grail to build stars, and now with DAZN on board, with them both sort of accommodating each other as a phenomenal platform, the first two fights performed extremely well. I think Frazer Clarke-Jeamie TKV did pretty much a million viewers on that night. And then Callum Simpson against Troy Williamson did, I think, over three times what an entertainment show does in that slot. So that’s the power of boxing. That’s the opportunity that it has. So it’s early days because they are a machine. You’re working with a public broadcaster. They’re an oil tanker, and it takes time. But as they slowly come into vision, it is a beast, and I think it’s going to become a very, very powerful platform.”
Ben Shalom finding half-full glasses after his fighters’ losses
