Super Bowl LX is in the books — but the commercials are still living rent‑free in our heads.
Every year, the ads spark just as much debate as the game itself. And while we were breaking down the aftermath this morning, the SCU crew inevitably drifted into a full‑blown water‑cooler session about which spots actually delivered last night.
So let’s get to it. Here are a few of our favorites — in no particular order…
Michelob Ultra Super Bowl Commercial 2026 ft Kurt Russell, Lewis Pullman, Chloe Kim, TJ Oshie
Michelob Ultra’s 2026 Super Bowl spot brings together Kurt Russell, Lewis Pullman, Chloe Kim, and TJ Oshie in a star‑powered showcase built around the brand’s easy‑drinking, high‑energy vibe. The ad leans into athleticism, personality, and cinematic flair to position Michelob Ultra as the beer of choice for big‑game moments.
LAY’S® | Last Harvest | Super Bowl LX Commercial
Lay’s “Last Harvest” Super Bowl LX commercial centers on the brand’s signature potato‑to‑chip storytelling, presented with warm, cinematic visuals. While the video does not include an official description, the spot frames Lay’s as a nostalgic, feel‑good staple tied to family, farming, and tradition.
The Choice | Pepsi | Super Bowl
Pepsi’s Super Bowl LX ad “The Choice,” directed by Taika Waititi, follows a cola‑loving polar bear taking the classic Pepsi Challenge and choosing Pepsi Zero Sugar. The spot highlights the “Pepsi Paradox,” blending humor, nostalgia, and brand rivalry to reinforce Pepsi’s taste‑first message.
Liquid I.V. Super Bowl Commercial 2026 – Take a Look (Big Game Ad)
Liquid I.V.’s 2026 Super Bowl commercial positions the hydration brand as a game‑day essential. The video page does not include a formal description, but the ad emphasizes energy, recovery, and performance—core themes of the Liquid I.V. identity.
Good Will Dunkin’
This Dunkin’ entry for Super Bowl LX plays on the brand’s signature humor and celebrity‑driven storytelling. While no description is provided, the title suggests a goodwill‑themed narrative consistent with Dunkin’s recent comedic Super Bowl campaigns.
YES BUENO 2026: EPIC EDITION
“YES BUENO 2026: EPIC EDITION” appears as a high‑energy, stylized presentation, though the video page does not include a description. The title suggests an over‑the‑top, celebratory tone consistent with big‑game advertising.
Relax your tight end.
A humorous Super Bowl commercial built around the “tight end” double meaning, promoting prostate cancer screening through a simple PSA blood test. The ad uses football‑themed wordplay to encourage viewers to learn whether a PSA test is right for them.
What’s Your Favorite? | #Pokemon30
Pokémon’s #Pokemon30 Super Bowl‑timed spot features celebrities including Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan, and Young Miko sharing their favorite Pokémon. The ad kicks off the brand’s 30‑year celebration with events, merchandise, and interactive fan activities.
Budweiser | Super Bowl LX Commercial “American Icons”
Budweiser’s “American Icons” leans heavily into Americana, pairing Clydesdales, a young bald eagle, and classic patriotic imagery with the brand’s 150‑year heritage. The spot blends emotional storytelling with national symbolism to reinforce Budweiser’s identity as an American classic.