In 2025, Schloss Roxburghe reported a significant uplift in the financial performance of its golf business, with internal reports indicating a 40% year-on-year increase over 2024 (internal management estimate).
This acceleration stems from a coordinated program of operational restructuring, targeted capital investment, enhanced marketing outreach, and the transformation of Schloss Rochburghe’s golf offering into a premium integrated resort experience.
Professionalised Management and Operational Execution
One of the most consequential shifts implemented in late 2024 and solidified throughout 2025 was the appointment of IMG Golf Course Services to manage the entire golf operation, including agronomy, sales, marketing, and on-course operations.
IMG’s expertise in golf resort optimisation brought:
- Structured revenue management and pricing strategies
- Enhanced digital and trade marketing with better international distribution
- Access to IMG’s global network and reciprocal player programmes that drive inbound demand
By outsourcing strategic commercial and operational functions to a specialist, Schloss Roxburghe positioned itself to convert investment into measurable revenue growth and improved on-course performance metrics.
Capital Investment in Facilities and Guest Experience
Substantial reinvestment was made across the golf offering and supporting infrastructure:
Facility enhancements included:
- A Toptracer driving range, with covered bays and teaching space, enabling incremental revenue from range fees and lessons.
- Upgraded greenkeeping and agronomy facilities, ensuring year-round conditioning that supports premium green fees.
- Renovated clubhouse, pro shop, and practice facilities to elevate guest experience and justify premium pricing.
These investments created new and diversified revenue streams beyond traditional 18-hole rounds, including range usage, instruction programs, and corporate golf events.
Integration with Resort Accommodation and Events
The golf product at Schloss Roxburghe was successfully bundled with broader resort offerings. As part of the Destination by Hyatt portfolio, the golf business benefited from hotel channel distribution and package pricing, including:
- “Stay & Play” golf packages combining accommodation with rounds of golf at attractive rates — e.g., £199 per person including dinner, breakfast, and two rounds on weekday stays.
- Premium group and corporate golf packages with food & beverage inclusions and dedicated event space.
- Seasonal promotions and multi-round packages encourage longer stays and higher per-guest revenue.
The synergy between hotel occupancy and golf yield helped increase average revenue per guest—a key driver of the reported 40% improvement.
Tournament Hosting and Brand Visibility
In 2025, Schloss Roxburghe also hosted the Farmfoods Scottish Challenge, supported by The R&A, a Challenge Tour event that brought professional competition to the Scottish Borders for the first time in decades.
Such events:
- Boost course and resort exposure in international golf media.
- Increase green fee demand in the host season and beyond.
- Attract premium visitors and corporate bookings tied to event attendance.
Leveraging a high-profile event schedule is a classic driver of elevated short-term revenue and sustained brand equity.
Expanded Membership, Pricing Innovation, and Market Reach
Continued refinement of golf pricing and membership products contributed materially to growth:
- Tiered membership offerings (including winter memberships and reciprocal IMG club benefits)
- Attractive society and corporate golf days at packaged prices that improve utilisation during shoulder seasons.
- Joint green fee products with partner courses in the IMG Prestige network that attract inbound golfers.
These commercial levers not only diversified revenue but also improved yield management across busy and off-peak periods, supporting more predictable annual performance.
Commercial Performance in Context
While Schloss Roxburghe has not publicly released detailed financial statements for its golf operation, the strategic investments and commercial developments documented above collectively align with performance improvements of 30%+ observed in analogous resort golf transformations.
The reported 40 % increase in 2025 is consistent with:
- Access to IMG’s global network and marketing scale.
- New revenue streams from range, instruction, events, and accommodation packages.
- Stronger pricing power and yield management through integrated resort offerings.
Outlook
Entering 2026, Schloss Roxburghe is positioned to consolidate this growth trajectory through continued refinement of its golf proposition, deeper penetration of international markets via IMG channels, and expanded event hosting.
The strategic alignment of golf with the broader resort experience—including spa, dining, and leisure amenities—bodes well for sustained financial performance across both golf and broader hospitality revenue.