Madison and Sportline have confirmed that iceBike* 2026 was “one of the most positive shows they have ever delivered.” As well as being a record-breaking year for registrations and attendance for the second year running.
This year’s annual trade show took place across two iconic cycling venues, the National Cycling Centre in Manchester and the Lee Valley VeloPark in London, with Madison noting that both events surpassed expectations across all key areas.
What stood out most to me was the consistent, unsolicited feedback. Customers spoke about the professionalism of our teams, the clarity of our communication and the strength of the brands we represent. In uncertain markets, how you behave matters. Our approach has been consistent, measured, transparent and commercially decisive and I think it is cutting through. Retailers are re-engaging, cautiously but positively and they are choosing to engage with Madison – Madison CEO, Dominic Langan
Manchester kicked off the iceBike* week with a 29% increase in accounts passing through the doors of the National Cycling Centre over two days. The 2026 Manchester show saw 35% increase in visitors compared to 2025. With 81% of registered visitors attending, the event demonstrated a strong upswing in retailer engagement, reinforcing iceBike* as a key touchpoint for learning, collaboration, and insight across all areas of the trade.
The London event followed in a similar vein. The show saw a 18% increase in accounts attending over the Thursday and Friday show, with a 17% increase in visitors coming to the track centre of the Olympic Velodrome. Beyond the brands and product showcases, the Business Services Area continued to draw strong interest, and seminar sessions were among the busiest the event has seen.
Terry Stephenson, COROS UK, Head of Marketing, adds:
IceBike was an outstanding event for COROS. We had great engagement with retailers and received overwhelmingly positive feedback about our brand. The quality of our conversations and connections highlighted the strength of the UK cycling market. Thank you to Madison and the team for organising such a well-structured industry event; it has given us valuable momentum as we head deeper into 2026.
Madison would like to extend its sincere thanks to all those who took part in our show panels, including Truman Purdy, Park Tool Technical Expert; Ed Clancy, three-time Olympic Champion and Active Travel Commissioner; Trudy Harrison, Chair of The Bikeability Trust; Steve Garidis; Peter Eland; Jonathan Harrison; Will Norman; and, of course, our very own Dominic Langan.
Away from the trade focus of the show, it was time for the industry to bid farewell to Park Tool’s Calvin Jones. It was only right that those in attendance raised a beer to the industry icon with his final seminar on Friday in London, drawing a huge crowd and deserved applause.
Madison, Sportline and all its suppliers would like to say a big thank you to everyone who attended iceBike* 2026 and are already looking forward to making 2027 even better and celebrating 25 years of the show.