Peter Broome understands that long after his battle with ALS has ended the bigger battle against the disease will continue.
It is why Broome, one of the most respected figures in the golf industry for decades, has launched the ALS Bridge Foundation which includes an active online fundraising auction that features golf with some of the game’s biggest stars at some of their favorite places.
Broome, a senior vice president at Titleist for many years, was diagnosed in 2024 with Amyotrophic Lateral Sclerosis, a disease for which there is no cure. It causes progressive paralysis and often leads to death within five years.
In discussing his condition with Global Golf Post’s John Steinbreder last year, Broome said his intention is to help others afflicted with the disease.
“One of the things that hurts most is how this diagnosis cuts off the chapter of my life when I would have had the time to give back to golf, which has given me so much,” Broome told GGP.
“But I can still make a difference, only in this case with ALS. And while I may lose my speech, I will still have my voice.”
Brad Faxon has known Broome since 1990 and was among the first to learn the news of his friend’s diagnosis.
“Heroic is a great way to describe how he has been since his diagnosis,” said Faxon, an eight-time PGA Tour winner and now NBC Sports analyst.
“I hate being the one who has to be helped. I want to be helping people, which is why I am motivated to help the ALS community, and that includes those with the disease and individuals who will get it down the road.” – Peter Broome
Along with his family – wife Sandy and children Val, Matt and Brad – and with the help of some close friends, Broome established the ALS Bridge Foundation with the goal of engaging the golf community in the global effort to raise awareness and find a cure for the disease. The foundation will help support research while also connecting patients with doctors in hopes of slowing or halting the disease’s progression.
“I hate being the one who has to be helped,” Broome said last year. “I want to be helping people, which is why I am motivated to help the ALS community, and that includes those with the disease and individuals who will get it down the road.”
Part of that effort is an auction of exclusive golf experiences featuring supporters of Broome, including Faxon, Justin Thomas, Rickie Fowler, Jim Nantz, Davis Love III, 2025 Ryder Cup captains Keegan Bradley and Luke Donald and hockey star Nick Suzuki.
Among the auction items open for online bidding are 18 holes with Thomas at Panther National in Florida, 18 holes with Fowler at Michael Jordan’s Grove XXIII in Hobe Sound, Florida, and lunch followed by golf with Donald at the Bear’s Club in Jupiter, Florida. The bidding is open until Friday, Feb. 27, at 1 p.m. EST.
At a dinner for the foundation and the auction, Bradley made a personal donation of $75,000 with the promise of more through an auction opportunity with him, Faxon said.
“There is not a more respected person that I know of in the game,” Faxon said. “I like to joke that he had the best Rolodex in golf and he did. He handled such big accounts for Titleist, Acushnet, places like Pinehurst and so many top-end clubs.”
In addition to the money raised through the auction, the foundation will be supported by private donations. To get the ALS Bridge Foundation underway, a friend of Broome’s made a $1 million donation.
The foundation will donate 100 percent of its proceeds to programs that accelerate drug trials, improve access to diagnostics and help drive research in the United States and Canada. Broome was born in Montreal.
Through strategic partnerships with ALS MyMatch in the U.S. and Access ALS in Canada, the foundation will help expand clinical trial access and treatment matching for patients across North America. In the U.S., ALS MyMatch trials are conducted through leading research networks, including Massachusetts General Hospital’s Healey & AMG Center. In Canada, Access ALS is a national platform accelerating early access to ALS therapies led by the Montreal Neuro ALS Clinic at McGill University.
“Peter was brought up the right way by his parents,” Faxon said. “He was a hat off when you walk inside, look you in the eye with a firm handshake guy, things that are sometimes overlooked today.
“He never seemed to be in a hurry. He always had time for someone else, the warmest man you could meet.
“The courage to do what he’s doing, knowing what’s coming, that’s been the heroic part.”
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