Coaches set multiple goals – improve the person, the player, and the team. We seek influence through a delicate ecosystem balance between supervision and independence. When successful, the balance leans toward more freedom for the player.
Results prove the model.
Alysa Liu
The Benefits of Coaching
Rams coach Sean McVay says, “Everyone benefits from coaching.” The best players know that excellence runs through that pathway. McVay’s results with two trips to the Super Bowl reinforce his beliefs.
Imbalances of Power
You’ve heard this. In 2015, Steve Kerr bought into videographer Nick U’Ren’s observation that the Warriors played better against the Cavs using ‘small ball’. Iguodala replaced Bogut and the rest is history.
Tim Duncan quietly led the Spurs. When Duncan took less money, accepted coaching, and didn’t demand special treatment, the locker room followed.
Speaking Truth to Power
Disagreeing with senior people or those higher up in the “chain of command” is difficult. Sometimes you have more information, insight, or experience with a given situation than they do. And sometimes those in charge have distractions or other issues complicating the decision. Speak truth to power all the time and you’ll ruin your career. Allow misinformation to cloud their decisions and worse can happen.
Influence
Robert Cialdini’s classic book “Influence” informs key factors that influence decisions.
Heat Culture is well-known. works because once publicly commitment and consistency rule with Spoelstra and Riley. Players who sign there know: conditioning standards are non-negotiable, body fat standards are measured. practice intensity is demanded.
Two other easy ones to recall are reciprocity (“You scratch my back, I’ll scratch yours”) and liking. It’s easier to listen and follow someone likeable.
Lagniappe. Coaches without a strong philosophy are like explorers without compasses or sextants.
A strong coaching philosophy isn’t fluffy.
It’s your filter for EVERYTHING you teach.https://t.co/Qmejy3zqpL— Steve Collins (@TeachHoopsBBall) February 22, 2026
