How to get motorsport sponsorship is the main point of The Business of Being a Race Driver and this week is no exception. There is a lot of practical advice that you can use in your sponsorship acquisition efforts with a lot of videos and links to resources and opinions you will find useful.
The Business of Racing
The Importance of Long-Term Planning
On last week’s Motorsport Prospects Podcast I speak with human performance consultant Simon Hayes from Performance Physixx. Simon explains the importance of long-term planning to any driver’s motorsport career. You can listen to it here.
26 Things No One Talks About When Growing Your Program
Speed is Measured in Milliseconds. Corporate Capital Moves in Months.
We need to have a serious talk about the B2B Sponsorship Sales Cycle. Most drivers fail to secure funding not because they lack talent, but because they treat a complex corporate acquisition like a retail sale. Drive Line explains in this Instagram post.
Sorry, There’s No Budget
What is actually happening on the other side of your sponsorship pitch? In this episode, we are joined by Josh Wiese, a business development expert at a Fortune 300 company and former host of the Sponsored Rider Club podcast. Josh brings a perspective to the Racers on Demand Podcast that most racers never get access to: the reality of how massive corporate budgets are actually managed and moved. You can watch it above.
A Race Team is More Than a Billboard
Brian Scott McRae explains how a race team is more than a billboard. “A professional race team is not media inventory. It is a performance environment under pressure.”
Who Has More Fans?
General Motorsport Marketing Advice & Resources
Recent guest on the Motorsport Prospects Podcast Ken Ungar of the Charge sponsorship agency describes his fantasy sponsorship portfolio. “So here’s sponsorship’s version of fantasy sports: a dream portfolio for a brand that doesn’t exist. Think of this as the sponsorship portfolio you wish you could walk into your next board meeting with, if you weren’t handcuffed to last decade’s deals.”
The Costs of Racing
Hoosier Formula Cup Launches Junior Challenge
The Hoosier Formula Cup has launched the Junior Challenge, an initiative providing €100,000 funding to compete in Prototype Endurance in 2027 in the Ultimate Cup Series. Your performance today can fund your racing career tomorrow. Aged 16–25? Now is your moment.
2026 Teen Mazda Challenge Registration is Officially Open
Registration for NASA’s Teen Mazda Challenge is now open and will remain open for new and returning drivers through March 31. As in years past, the TMC season runs from March through December. All March points will be tallied regardless of when a driver registered.
2025 marked a banner season, with changes and improvements to the Teen Mazda Challenge program. Those changes made it more competitive, more lucrative in terms of contingencies, and a better training ground for young drivers seeking a career in motorsports.
Get all the details here.