MJF is locking down new branding. The AEW star has officially filed to trademark the term “Big Hebrew,” signaling potential future merchandise and expanded use of the nickname across multiple platforms.
The filing was submitted on February 23 and covers a wide range of apparel and entertainment services tied to MJF’s wrestling persona.
According to the trademark description, the filing includes merchandise such as, “Shirts; Sweatshirts; Hooded sweatshirts; Hats; Bandanas; Socks.” Beyond clothing, the application also protects the name for wrestling-related appearances and digital content. The filing lists services including:
“Providing wrestling news and information via a global computer network; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Providing online interviews featuring professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes.”
The move suggests MJF is securing full commercial rights to the “Big Hebrew” moniker for use across merchandise, live events, televised appearances, and online content.
MJF has consistently leaned into bold branding throughout his career, frequently trademarking phrases connected to his character. Filing for “Big Hebrew” ensures the nickname is legally protected for merchandising and entertainment ventures moving forward.
With AEW continuing to spotlight MJF as one of its top names, securing intellectual property tied to his persona is a strategic business move that could signal expanded merchandising plans.
Do you think “Big Hebrew” will become a major part of MJF’s presentation going forward, or is this just another addition to his growing list of protected catchphrases? Drop your thoughts in the comments below.