Here is everything you need to know about the McLaren Golf launch and the supercar brand’s surprising move into the equipment market.
Well, here’s one we didn’t see coming – global supercar powerhouse McLaren has decided to shift gears into the world of golf, launching a high‑performance equipment brand that caught us all by surprise. We’re told that more will be revealed in late April.
Press release
McLaren today announces the launch of an exciting new venture, McLaren Golf. Uniting the shared high‑performance philosophy of McLaren Racing and McLaren Automotive, this pioneering endeavour will deliver a new benchmark for golf equipment, engineered to McLaren’s exacting standards. This launch will extend McLaren’s DNA – built on decades of experience in elite motorsport and supercar engineering – into a new category, led by a dedicated team of golf-industry experts and world-class engineering minds.
McLaren Golf will push the boundaries of equipment design and manufacturing to unlock new levels of precision for golfers driven by the same endless pursuit of performance.
“McLaren Golf is a high-end, engineering-led venture which goes beyond the equipment. We’re building a brand grounded in McLaren’s high-performance DNA, and embedding it in a new sporting arena,” Neil Howie, CEO of McLaren Golf said.
“We’ve hired some of the best minds in engineering and combined them with leading figures from the golf world to create an innovation-led company that pushes the limits of what golfers can expect from their equipment. We can’t wait to see our ambition come to life on the course this year.”