The 20 coolest and goofiest products at the 2026 PGA Show
By Tim Gravich, GolfPass
At 58, he was facing a kidney cancer diagnosis leaving him with 11 weeks to live and less than a 1% survival rate.
Eight years later, the former beer distributor is still very much alive. His brand, ChillAF, its logo drawn on a bar napkin in the wake of that life-changing, seemingly life-ending diagnosis, was one of more than 1,000 companies exhibiting at the 2026 PGA Show at Orlando’s Orange County Convention Center. That logo, a laid-back stick-figure golfer, became Klopcic’s alter-ego of sorts. Now, his creation, named “StickDude,” lives on polos, hats and hoodies that are selling like hotcakes.
Klopcic and his wife, Ashley, are part of the very same quarter-trillion-dollar golf industry as behemoth brands like Titleist, PING, Peter Millar and TrackMan. Ashley, a longtime sports marketer, quit her job to help Keith get his fledgling company going. While I have no doubt that the new Callaway Quantum driver’s new three-material clubface is super-hot, I am far more compelled by ChillAF and its ilk. Here’s a link to their online storefront.
It’s stories like that of Keith and Ashley Klopcic that make the PGA Show one of the most rewarding experiences of every year I spend covering golf. I often refer to the week as a gas station, fueling me and thousands of fellow golf industry wonks with ideas, projects and inspiration for the months to come until we reconvene the next January at the Orange County Convention Center to schmooze and peruse once again.