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Tequity, the up-and-coming iGaming software pioneer, has successfully partnered with Spartans to power its branded Originals experience.
The collaboration has seen Spartans onboard Tequity’s full suite of Originals titles to support a bespoke house games offering across its casino lobby.
The integration was completed in just one week, providing Spartans with a high-speed route to market. The rapid rollout enables the operator to deploy a full suite of branded content ahead of a significant surge in traffic, driven by high-profile creator activity and streaming-led distribution.
Spartans has been building significant momentum through a series of strategic partnerships, including collaborations with major creators such as X7Dave, as well as high-profile figures including Lil Baby and Conor Benn.
Alongside the Originals suite, Spartans has also added Mirror Image Gaming’s Royal Drop, a burst-style title, through Tequity’s Publishing vertical. The operator plans to further expand its offering with additional Tequity-powered content over the coming months.
Tequity Originals enable operators to launch fully branded house games in days, offering complete control over UI and the player experience. Engineered for high-volume performance, the suite seamlessly handles the intense traffic surges typical of creator-led promotions and live streams. By prioritising a clean, efficient integration path, Tequity minimises technical overheads while providing a scalable solution that grows alongside the brand.
Dominic Sawyer, VP Growth at Tequity, said: “Spartans are moving fast, and they have a clear strategy around brand, partnerships, and streaming-led distribution. We were able to get them live with a full Originals suite in a week, ensuring they can stay focused on growth while upgrading their house games offering with a fully branded, high-performance suite.”
A spokesperson at Spartans said: “We are very happy with the rollout and the speed of delivery. Originals are a core part of the Spartans casino experience, and Tequity has helped us launch quickly with a full branded suite that is ready for high traffic and streaming visibility.”
The post Tequity partners with Spartans to roll out Originals portfolio for branded content appeared first on European Gaming Industry News.