Formula One’s Faenza-based outfit, Racing Bulls have announced a substantial multi‑year renewal and expansion of their partnership with title sponsor Visa, strengthening one of Formula 1’s most high‑profile commercial relationships.
The agreement builds on the groundbreaking collaboration launched in 2024 and forms part of Visa’s wider strategy to deepen its involvement across both Red Bull‑owned F1 teams.
The renewed deal significantly broadens Visa’s presence within the sport. It introduces expanded branding rights, enhanced hospitality offerings, and a suite of immersive fan experiences designed to bring supporters closer to the team and the racing environment. The move underscores Visa’s commitment to Formula 1 at a time when global interest in the championship continues to surge.
Visa will also maintain its title partnership within the team’s F1 Academy programme. As the all‑female series enters its fourth season, Visa has committed to supporting two cars on the grid, matching Red Bull’s investment and reinforcing its long‑term support for developing female talent in motorsport.
As part of the expanded agreement, Visa has also signed a Personal Service Agreement with rising F1 Academy driver Rafaela Ferreira, further integrating the brand into the next generation of racing talent.
Peter Bayer, CEO of Visa Cash App Racing Bulls, expressed strong enthusiasm for the renewed partnership. He said that the team is “proud to extend our title partnership with Visa and continue building on the strong momentum we’ve created together since 2024.”
Bayer added that “Visa has been an exceptional partner to Visa Cash App Racing Bulls, sharing our ambition to innovate, connect with fans and drive meaningful impact across the sport as we continue to create champions, and champion creativity both on and off track.” He concluded by saying that the team is “excited to build on this momentum with Visa as we push the boundaries of what’s possible.”
Visa’s Chief Marketing Officer, Frank Cooper III, highlighted the strategic value of the collaboration. He stated that “this renewal reflects the extraordinary momentum we’ve built with the Red Bull Teams, Visa Cash App Racing Bulls and Oracle Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture and commerce.”
Cooper went on to explain that “Red Bull Formula 1 Teams give us a dynamic global platform to connect with fans, clients and cardholders in powerful, authentic ways — and this next chapter expands how we show up across the sport.”