Cliff Drysdale Tennis (CDT) and Peter Burwash International (PBI) recently announced a brand partnership with BOAST. Through the agreement, CDT and PBI associates will serve as brand ambassadors while wearing custom BOAST-branded apparel. The partnership reflects CDT and PBI’s ongoing commitment to providing both associates and clients with premium, high-quality products. BOAST joins a select group of apparel partners aligned with the organizations’ standards of excellence.
Founded in New England in 1973 by an All-American squash player and tennis professional, BOAST was created as the American alternative to traditional European tennis brands. Known for its irreverent attitude and fresh approach to sport, the brand quickly became a staple at many of the country’s most prestigious clubs.
Photo credit: BOAST
“BOAST was a natural fit for our CDT and PBI teams,” said CDT/PBI President and CEO Scott McCulloch. “Their commitment to performance-driven design and high-quality materials reflects our commitment to excellence both on and off the court. We look forward to collaborating with the passionate team at BOAST to create apparel solutions that meet the demands of the modern racquet teaching professional.”
“Cliff Drysdale Tennis and Peter Burwash International have played an important role in growing the game of tennis for decades, and we’re proud to outfit the teams that help bring that experience to life for players and fans around the world,” said Matt Feuer, CEO of BOAST. “Providing custom apparel for their associates is a natural fit for us; it reflects our shared commitment to the culture of racquet sports and to the people who work every day to keep the sport thriving.”
The collaboration will also provide CDT and PBI audiences with exclusive access to BOAST products online and in pro shops at select partner facilities.
For more information about BOAST USA, visit: https://boastusa.com/.
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Source/Photos: BOAST