True Spec Golf and GolfBox have expanded their partnership with a new state‑of‑the‑art custom fitting studio launched in Melbourne’s iconic Sandbelt region.
Media release
MELBOURNE, Victoria (March 16, 2026) — True Spec Golf, the global leader in custom club fitting and club building, in partnership with GolfBox, Australia’s premier golf retailer, today announced the opening of its newest GolfBox Custom powered by True Spec Golf facility in the world-renowned Sandbelt region of Melbourne.
This expansion follows the success of Western Australia locations in Perth, marking a significant step in bringing a world-class, brand-agnostic fitting experience to golfers on the east coast of Australia. The Sandbelt fitting studio has been purpose-built as a premium, but inviting and
comfortable space, designed specifically for golfers to achieve their equipment goals in a relaxed, professional environment.
The GolfBox Custom Sandbelt location features:
- Advanced Launch Monitor Technology: The facility is equipped with state-of-the-art Foresight GCQuad technology.
- Specialised Putter Fitting: The Sandbelt location offers precision putter fitting utilising Quintic Ball Roll technology to optimise performance on the greens.
- Industry-Leading Matrix: Access to True Spec Golf’s brand-agnostic fitting matrix, featuring more than 70,000 club head and shaft combinations from all major equipment manufacturers, Driver through to Putter.
- Certified Master Fitters: Every session is led by a Master Fitter who has been trained at True Spec’s Scottsdale Head Office facility and is officially certified by True Spec Golf.
The Club Building Benchmark
Each club fitted by GolfBox Custom Master Fitters in the Australian market is custom-built at a purpose-built build shop in Perth. These clubs are assembled by Master Builders who have also been trained and certified by True Spec Golf. This ensures that every club is built to the exact specifications derived from the fitting process by the Master Fitter, providing a seamless transition from the studio to the course.
In the Australian market, every club fitted by GolfBox Custom Master Fitters is meticulously custom-built at a dedicated build shop located in Perth. Master Builders, who have received training and certification from True Spec Golf, assemble these clubs. This rigorous process ensures that each club precisely matches the exact specifications determined by the Master Fitter during the fitting process, ensuring a perfect and seamless transition from the fitting studio to the golf course.
The GolfBox True Spec Golf Partnership
Grant McPherson, Chief Commercial Officer at GolfBox, added, “We pride ourselves on presenting our customers with the best of everything the game has to offer. Having True Spec Golf as partner at our new GolfBox Custom Sandbelt location helps us fulfill our mission of providing a unique, world-class experience for golfers”.
“Given how passionate Australians are about playing golf, we at True Spec Golf are thrilled to be able to offer our expertise to help up their game,” said Scott Anderson, President of True Spec Golf. “GolfBox shares so many of our ideals, which makes them the perfect partner to help us expand into the Melbourne market”.
Further Information
Fitting sessions range from $149 to $399 AUD for a full bag with putter fitting. Golfers can book a custom fitting appointment by visiting truespecgolf.com or golfboxcustom.com.au
