INTENNSE announced that BOAST will serve as a Proud Apparel Partner of the INTENNSE Challenge Series for the 2026 season. The partnership extends and expands a relationship launched last season.
Under the renewed agreement, BOAST will design and provide official on-court uniforms for all INTENNSE Challenge Series players and coaches.
The INTENNSE Challenge Series presented by BOAST is a competitive pathway designed to identify and elevate rising tennis players into the professional league by placing them in fast-paced Bolts, grouped by metrics such as World Tennis Number Universal Tennis Rating, and professional rankings, with prize money and advancement opportunities at every stage. Held during INTENNSE competition weeks at the INTENNSE Arena at Assembly Studios in Atlanta, the Series runs across multiple days and ends with a high stakes Challenge Team Arc against INTENNSE pro players.
“The INTENNSE Challenge Series is where elite competition meets opportunity,” said
INTENNSE Commissioner Barry Fulcher. “It is a true proving ground for players who
believe they belong in the pro league, providing them with a clear pathway to step into
our arena, test themselves against the best of INTENNSE, and try to earn their place in
the league.”
INTENNSE and BOAST will work together to create Challenge Series merchandise
available within the INTENNSE Arena retail space. The partnership will add to the expanding range of co-branded fan apparel, giving supporters more ways to represent INTENNSE and BOAST in and out of the arena.
“We are thrilled to welcome BOAST back to INTENNSE tennis for 2026 and to expand
what we’re building together around the Challenge Series,” said INTENNSE CEO,
Charles Allen. “BOAST shares our challenger mindset and commitment to doing things
differently, and this renewed partnership elevates both the athlete experience on court
and the fan experience across our platforms.”
“INTENNSE has created a truly unique platform that brings together competition,
culture, and community in a fresh way,” said Matt Feuer, CEO of BOAST. “For 2026,
this partnership allows us to connect with a new generation of racquet athletes through
a format that feels dynamic, relevant, and distinctly BOAST. As a challenger brand,
we’re proud to outfit teams that embody that same competitive spirit – pushing
boundaries, competing with conviction, and giving their all every time they step on
court.”
INTENNSE’s 2026 season will run from June 5 through Championship Weekend,
August 2, 2026. For more information, visit www.intennse.com
Season ticket deposits for 2026 are now being accepted at INTENNSE Tickets
Additional details about the 2026 season, including schedule information, ticketing, and
team announcements, will be released soon.
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Courtesy of BOAST. Photo credits:
