New brand to connect sportsbook and casino experiences through unique hybrid content.
Sportradar Group AG today launched Playradar, a dedicated brand offering a complete ecosystem of interlinked gaming experiences for global operators. This represents the next stage in the growth of Sportradar’s iGaming activities.
Sportradar has lately named Edo Haitin, the previous CEO of Playtech Live, to lead its iGaming division in line with this growth. Haitin brings more than 20 years of expertise in iGaming operations, live casino innovation, and executive management, providing senior-level insights to support Sportradar’s growth in iGaming.
Playradar will utilize Sportradar’s real-time and archival sports data along with AV streams, integrated with casino games, to develop distinctive, exclusive, hybrid offerings that include:
- Live 24/7 Experience Centre – players will be offered a game and a live stream to watch simultaneously on the same screen, blending sports viewing and gaming for pure engagement or betting real money. This creates a community and opportunities for players to interact in real-time, sharing tips, game preferences and reactions.
- Live & Historical Streaming Sports/Casino Hybrid Content – transforming real sporting moments into interactive event driven gameplay by blending live and historical sports streaming with casino mechanics to create innovative hybrid gaming experiences. A live prediction product will also be powered by Sportradar’s live data.
- Premium iGaming Content – virtual sports and a full suite of casino games, from slots and table games to arcade and crash, developed to the highest standards for a positive player experience.
Sportradar is ideally situated to expand its iGaming operations by leveraging its current game studio, sports data knowledge, streaming services, and worldwide distribution network. The firm’s marketing, acquisition, and retention technologies utilize profound understanding of player actions in both betting and iGaming sectors, strengthening Sportradar’s connections with sportsbook and casino operators globally. Since most of Sportradar’s clients are already working in both sectors, iGaming serves as a logical avenue to promote sustained monetization and lifetime value in conjunction with betting.
Playradar will function solely in regulated markets, ensuring that responsible gaming and integrity are integrated into each product it provides. Game launches are planned for 2026, beginning with a release in the UK, North America, and Latin America. The entire product lineup will include classic table games, arcade games, slot machines, and virtual sports.
Carsten Koerl, Founder and CEO of Sportradar, said: “iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability. In Edo, we have an experienced and proven industry leader to drive the business forward, with the support of a passionate and dedicated team.”
Edo Haitin, EVP of iGaming added: “By combining our unrivalled experience in sports data and live streaming, along with a proven track record of product development, we aim to create hybrid content and gaming experiences to capitalize on the rising popularity of sports casino consumption. We’re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content and have the advantage of being able to distribute games to an already licensed portfolio of operators. I’m incredibly excited to be further strengthening our iGaming business through Playradar and to grow it into a leader in iGaming content, leveraging Sportradar’s existing resources and the highly experienced and skilled team already in place.”