London-based video virtuals and instant-win games specialist Highlight Games Limited has expanded its partnership with Stanleybet Group, one of Europe’s most established betting operators.
The extended agreement builds on their longstanding online content collaboration and marks the first deployment of Highlight’s premium video virtual sports portfolio across Stanleybet’s retail estate. This includes Highlight’s flagship SOCCERBET games, featuring genuine archive footage from some of the world’s top football leagues.
Steven Holmes, CEO of Highlight Games, said: “I’m delighted to broaden our partnership with Stanleybet Group. This expansion underscores the strength of our content and the trust Stanleybet places in our products. We look forward to delivering our award-winning video virtuals to an even wider audience.”
Nicola Allinson, IT Director at Stanleybet Group, added: “Our partnership with Highlight Games continues to grow, and this retail expansion highlights the quality and engagement of their content. We are confident that Highlight’s products will perform strongly across our European venues, as they have online, and we look forward to ongoing collaboration.”