The latest issue of BikeBiz magazine is now online. Read the April 2026 Digital Edition of BikeBiz now!
This is our diversity issue. An important issue in our annual calendar. And yes, one that still happens, because there’s always work to be done. Not that we’re in an inherently bad place as an industry, and it’s not that anyone is in the wrong. This isn’t about pointing fingers; it’s about making change.
The diversity issue serves as a way to shine a spotlight on the incredible people in the bicycle industry who are making those changes. Whether it’s doing research, hosting events, making changes to their workplace, or helping others, there’s a lot of wonderful stuff happening. Often behind the scenes.
In this issue, we highlight just some of the work going into sharing the passion and the benefits of riding bikes, something that many of us feel drove us to work in the industry in the first place.
Click the page numbers below to head directly to each feature.
REGULARS
7: The latest news from the cycle industry.
INTERVIEWS
12: Dr Fiona Spotswood talks about the next steps for the Gearing Up framework, designed to drive cultural transformation, increase diversity, and expand the market in the cycling industry.
26: We hear from April Marshke about the post-Summit effort to grow the number of women in cycling and push the industry from ‘awareness’ to action.
Photo: Lucy Rose Johnson
31: We talk to SRAM’s Senior HR Executive, Angela Craft-Williams, about the intentionality behind embedding equity into the core of the business.
45: Hiplok Co-founder Fran Smith shares the story behind their sustainable 15-year growth.
BRANDS
42: We talk to Luca Kuhn, the founder of LUCA, who discusses the process for developing cycling kit for women.
Luca Kuhn, Founder of LUCA
OPINION
15: If we want more women in cycling, we have to build spaces where they can see themselves. Claire Sharpe makes the case for intentionality in creating welcoming cycling communities.
37: Laura Laker explains the commercial and cultural power of women’s cycling groups and better representation.
48: Cycling UK’s Sarah Whitebread discusses reasons women are afraid to cycle, and the need for safer infrastructure.
50: In her own words, Claudia Glass, Founder of activewear brand, Swijin, talks about the journey so far.
FEATURES
21: We talk to Roll Models about their successful mentorship scheme for women and gender minorities.
Roll Models camp out. Egg-and-spoon race. Credit: Cat Giovannetti
ADVERTORIAL
40: Bafang delves into the core differences of e-bike motors, going into the technical details that shape e-bike performance.
PRODUCTS
Sector guides, including new products (54), women’s bikes, clothing, and accessories (58) and time trial and triathlon (62).