Jason Day is once again turning heads at The Masters Tournament—and not just for his play.
One year after tournament officials encouraged a more traditional look, Day’s bold fashion choices have reportedly sparked renewed concern at Augusta National Golf Club.
The former world No. 1, who parted ways with Nike in early 2024 to sign with Malbon Golf, debuted the company’s eye-catching “Birds of Georgia” collection earlier this week. On Monday, Day wore a vibrant, bird-themed shirt that quickly drew attention. While the outfit was originally designed to include matching pants, reports indicate tournament officials stepped in, asking him to switch to solid-colored trousers instead.
Additional pieces planned for the week—including a birdwatcher-inspired vest for practice rounds—continue the nature-driven theme. Fellow pro Sungjae Im, also sponsored by Malbon, is expected to wear similar bird-print designs. The collection features native species such as cardinals, blue jays, and eastern bluebirds.
Malbon Golf founder Stephen Malbon said the inspiration goes beyond aesthetics. He noted the designs are rooted in a connection to nature, even sharing bird sounds with Day in the lead-up to the tournament in hopes of sharpening his focus on the course.
This isn’t Day’s first run-in with Masters fashion expectations. In 2024, he made headlines with baggy pants and a bold sweater vest featuring oversized branding. Tournament officials asked him to remove the vest mid-round, a request he honored, later saying he didn’t want his outfit to become a distraction.
Despite the wardrobe buzz, Day’s track record at Augusta remains strong. The Australian finished runner-up in his Masters debut in 2011 and is making his 15th appearance at the storied venue this week.