Jade Cargill has made her “That B***h” catchphrase a big part of her persona, but she says WWE won’t let her use it where it matters most — on merchandise.
While speaking on The Joe Budden Podcast, the current WWE Women’s Champion revealed that the company has blocked multiple attempts to turn the phrase into merch. According to Cargill, she’s been able to say the line on television at times, but WWE has drawn a firm line when it comes to putting it on clothing or accessories. Cargill explained that she tried several ideas, including glasses and shirts, but each one was rejected.
“So, I had some glasses that said ‘That Bitch,’ I could not wear those glasses. I want to do a shirt that said, ‘That Bitch,’ couldn’t do it. I can say it, but I can’t have it on any type of merchandise. I can’t do anything. And I only get a certain amount that I can say.”
Her comments make it clear that even top stars don’t always get full control over how their catchphrases are marketed. While WWE has loosened some rules compared to past years, restrictions still exist when it comes to certain language — especially on items meant to be sold to fans.
The timing of her frustration stands out as Cargill prepares for one of the biggest matches of her career. She is set to defend the WWE Women’s Championship against Rhea Ripley at WrestleMania 42, a showdown that has quickly become one of the most talked-about matches on the card.
Despite the restrictions, Cargill’s catchphrase has already caught on with fans, and her confidence-heavy persona continues to be a major part of her presentation on WWE television.
Do you think WWE should allow Jade Cargill to use her catchphrase on merchandise, or is the company right to block it? Let us know what you think and share your thoughts.