If you work in local government, planning, or public health, proclamations probably cross your desk pretty regularly. It’s easy to think of them as ceremonial or for photo-ops. In practice, proclamations can be quite useful. They are a simple, practical way to build momentum, signal priorities, and bring partners together around a shared goal.
Take National Bike Month as an example. Communities across the country recognize May as a time to celebrate bicycling, encourage new riders, and highlight the importance of safe streets for everyone. Passing an official Bike Month proclamation does more than mark the calendar. It creates a moment of awareness to rally around. It gives local champions, city staff, and leaders an example to point to and say, “Look at this cause our community believes in! Let’s keep it going!”
Proclamations can also show support for broader public health initiatives. For example, the Centers for Disease Control and Prevention’s Active People, Healthy NationSM initiative offers a customizable proclamation template that communities can adapt. This can help connect local efforts to a national movement.
Beyond an initial rally point, a proclamation is also a communications opportunity that can keep the momentum going well after the ink has dried. After signing, you can capture a photo or two of the ceremony, write up a short recap, and connect with local media to share the news. Think of it as documenting your progress: a visible, public signal of your community’s commitment to active transportation and healthier living.
Wondering what that looks like in practice? Here are some notable examples we’ve seen over the years:
Communities that see the most impact tend to treat proclamations as part of a broader effort. They connect them to events, communications, and ongoing initiatives. Instead of standing alone, the most effective proclamations are well-placed within a larger campaign that invites engagement and participation from the community.
Building a more active, healthy community takes time. A proclamation is a small step that can help set a direction, build support, and create more activity-friendly communities.