So, maybe there’s a reason that Fazua range extender battery pack never came to fruition. Despite being generally well-received in the market, behind the scenes we’ve heard some grumbles about how Fazua’s drive system just isn’t getting the updates and support it needs to be a viable spec option for product managers. And this announcement from parent company Porsche likely explains why.
After initially buying a small stake in the brand earlier that year, Porsche fully acquired Fazua in mid-2022. In 2018, they started acquiring ownership in Rimac, a boutique hypercar manufacturer that also owned Greyp e-bikes. While Greyp never really took off, partly due to the dated geometry of their bikes, the brand had some very interesting connected technology (and the people at the brand were fantastic). By 2021, Porsche held almost half of Rimac and orchestrated a joint venture between them and Bugatti.
Now, all of these brands are being sold off. The TL;DR is this: Porsche is selling off non-Porsche brands and refocusing exclusively on their core, which is making some pretty damn amazing automobiles. Unfortunately, that means Fazua will need to find a new owner. We don’t have any other details, but will update as we learn more. Here’s the official press release:
Ottobrunn, 8 May 2026 – Porsche eBike Performance GmbH will be discontinued following the planned sale of Porsche AG’s stakes in Bugatti Rimac and the Rimac Group, Dr. Ing. h.c. F.
At a glance
- The Executive Board and Supervisory Board of Dr. Ing. h.c. F. Porsche AG have resolved far-reaching measures as part of the company’s strategic realignment.
- Subsidiaries Porsche eBike Performance GmbH, Cellforce Group GmbH, and Cetitec GmbH are to be discontinued.
- In total, more than 500 employees are affected by the planned job reductions.]
Porsche AG is implementing extensive measures as part of its strategic realignment, which includes the subsidiaries, Porsche eBike Performance GmbH, based in Ottobrunn, Cellforce Group GmbH, based in Kirchentellinsfurt, and Cetitec GmbH, based in Pforzheim, are to be discontinued.
In total, more than 500 employees are affected. Dr. Michael Leiters, Chairman of the Executive Board of Porsche: “We must refocus on our core business. This is the indispensable foundation for a successful strategic realignment. This forces us to make painful cuts — including our subsidiaries.”
Porsche eBike Performance
Porsche eBike Performance GmbH was established to develop high‑performance e‑bike drive systems and market them worldwide. Due to fundamentally changed market conditions for e‑bike drive systems, the activities of the joint venture will be discontinued. This measure is in line with Porsche AG’s strategic focus on its core business. The closure of operations at the Ottobrunn and Zagreb sites affects around 360 employees.
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