This year, evian® natural spring water marks an extraordinary milestone: 200 years since the first bottling of its mountain-made water in 1826.
To celebrate, the brand has unveiled “200 Years Young” — a global ambassador campaign and creative partnership with artist Jeff Koons that honors evian and its Alpine heritage.
For two centuries, evian has remained rooted in its origin. Every bottle of its natural spring water originates from the same source in the French Alps, naturally filtered over 15 years through glacial rocks and protected through generations of stewardship.
More than an anniversary, this landmark moment reflects a legacy shaped by time, nature and a spirit that continues to live young.
The new “200 Years Young” global campaign features world-renowned artist Jeff Koons alongside the brand’s celebrated ambassador roster: Carlos Alcaraz, Frances Tiafoe, Emma Raducanu and professional golfer Céline Boutier.
Together, they embody the evian brand’s “Live Young” philosophy — a mindset defined by energy and vitality.
Set at the source in the French Alps, the campaign showcases the essence of evian’s origin while championing healthy hydration across the worlds of sports, fine dining and culture.
The creative will be featured in the U.S. across social and out-of-home billboards.
The “200 Years Young” celebration continues with an exclusive collaboration with Jeff Koons introducing two limited-edition glass anniversary bottles.
For 200 years, evian has been defined by its exceptional origin in the French Alps — specifically, Évian-les-Bains.
In the United States this summer, the evian “200 Years Young” celebration will unfold through a series of partnerships and experiences that bring together sports, fine dining and culture.
From the French Alps to the world’s most iconic courts, fine dining establishments and cultural stages, evian has spent 200 years shaping what it means to live well and live young.
Raise a glass in celebration and follow @evianwater to stay updated on how the “200 Years Young” campaign comes to life throughout the year.
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Source/Photos: evian®
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