Ribble Cycles has partnered with leading British outdoor retailer Cotswold Outdoor to launch a new in-store concept in Leeds, opening on Monday 11th May.
The partnership brings together two brands with a shared mindset. Helping people get more from the outdoors, by providing honest, expert advice when it comes to buying the right kit.
Located inside Cotswold Outdoor’s Leeds city centre store on Albion Place, the dedicated Ribble space will give customers hands-on access to a range of Road, Gravel, Hybrid and Electric bikes, supported by expert guidance from the Ribble team.
Every Ribble is designed and built to order in the UK. Tried, tested and proven in British conditions since 1897. By the riders who know them best, from everyday cyclists to Yorkshire-based champions like Jenson Young and Harry Tanfield.
Customers will be able to explore the Ribble range, get advice on sizing and fit, and build a bike that’s right for how they ride, from componentry to CustomColour. Complete with a lifetime frame and fork warranty, a 30-day free test ride, and in-store collection option with the bike set up and ready to ride.
To mark the opening, Ribble has created a one-off ULTRA-AERO SL R LS1 Edition using its CustomColour service. Finished in white, yellow and blue, the design draws on the city’s sporting colours and will take pride of place in the store window.
For Ribble, the launch marks a new approach to stores. One that combines its direct-to-customer model with a trusted retail partner, creating a more accessible way for riders to discover the brand.
For Cotswold Outdoor, it expands its specialist service offer into cycling, adding a premium category that naturally complements its audience of outdoor enthusiasts.
Sean Hastings, CEO at Ribble, said: “Whether you’re biking, hiking or running, having the right kit makes the difference. Ribble bikes are built to order to be just the right fit, spec and colour for any rider. Partnering with Cotswold Outdoor makes that custom experience more accessible. It brings our bikes, expertise and bespoke-build approach into a space where people are already excited about getting outdoors.”
Jamie Kristow, CEO at Costwold Outdoor, said: “Our customers trust us to help them get the most out of the outdoors. Cycling is a natural extension of that. Partnering with Ribble allows us to offer a specialist experience that’s built around the rider, with the same focus on quality and advice we’re known for.”
To find out more, visit ribblecycles.co.uk/leeds-bike-store/