TURIN, ITALY – MARCH 07: A detailed view of the corner flag inside the Juventus Stadium prior to the Serie A match between Juventus FC and Pisa SC at Juventus Stadium on March 07, 2026 in Turin, Italy. (Photo by Giuseppe Cottini/Getty Images)
Juventus have unveiled their new home kit for the 2026-27 campaign, described as a ‘contemporary interpretation of the famous black and white vertical stripes.’
Serie A giants Juventus have unveiled their home kit for the 2026-27 campaign.
The jersey for the new campaign features a polo collar, inspired by iconic shirts from the past, and is completed by gold detailing that enhances the club crest, the adidas logo, and the player numbers.
The kit is completed by white socks and shorts and is already available in physical and online stores.
Juventus’ 2026-27 home kit – official statement
“Juventus and adidas today unveiled the new Home Kit for the 2026/27 season, a uniform that reinterprets the Club’s historic symbols through a modern and refined lens.
“The heart of the new kit is a contemporary interpretation of the famous black and white vertical stripes. For the new season, the design plays on geometric precision and clean spacing, offering a bold and confident expression. A direct reference to our Club’s history with the perfect modern energy for the challenges of contemporary football.
DETAILS OF EXCELLENCE AND HERITAGE INSPIRATION
“Elevating the jersey’s design is the return of the classic polo collar, a distinctive element inspired by the historic uniforms worn by Juventus legends, a symbol of the elegance that has always distinguished our history. Completing the aesthetic of the new kit are the subtle gold trims that embellish the club crest, the adidas performance logo, and the player numbers.
“The kit is completed with white shorts – enriched with coordinating gold details and black striped patterns – and white socks, for an unmistakably black and white look on the pitch.
PERFORMANCE AND INNOVATION: CLIMACOOL+
“The new jersey is not just a tribute to style, but a concentration of technology applied to maximise performance. Made with lightweight 3D-engineered fabrics that adapt to the body, it guarantees players maximum comfort and freedom of movement. Thanks to the introduction of the new adidas CLIMACOOL+ technology, moisture management is optimised by strategically placed mesh ventilation zones to maximise airflow throughout the match.
“The new 2026/27 Home Kit is available from today at all physical Juventus Official Stores, online at the Official Store, and in selected adidas stores.”
