It is unknown how much Gucci is willing to spend for Alpine’s title sponsorship. In any case, such a major sponsorship would surely bring the French team tens of millions.
GPblog have asked Alpine about the collaboration with Gucci, with the team responing with the following statement: “Alpine Formula One Team is constantly looking for new partnership opportunities and in contact with a wide range of brands and companies as potential partners. The discussions are however always kept confidential and they are disclosed only when confirmed and agreed by all parties.”
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Speaking on The Red Flags Podcast, Steiner admitted that if he were in Mercedes team principal Toto Wolff’s shoes, he would seriously consider cutting off McLaren’s engine supply. He said: “If I were Toto, I would do that. It’s an easy solution to avoid getting beaten.
“Alright, I just wouldn’t give you an engine anymore. You need to supply engines by regulation, but only to a maximum of two other teams. You’re not obliged to do more than that. Alpine and Williams, done. But again, Toto is a sportsman. He gives his best piece to his biggest opponent.”
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