Ed Pereira has outlined how, through IVisitBoxing, he hopes to help change the sport for the future.
Pereira promotes IVisitBoxing’s next show on July 11 in San Francisco.
The promoter spoke to proboxing-fans.com about his journey into the world of boxing following major success with his other ventures, including IVisit Media.
Pereira truly introduced himself to the boxing world in May last year when he, alongside Turki Alalshikh and Riyadh Season, promoted an event in the middle of Times Square.
The event featured some of the sport’s biggest names, including Teofimo Lopez, Ryan Garcia, Devin Haney and Rolando Romero, with world title action topping the bill.
Pereira reflected on the event and gave an honest perspective on how it all played out.
“Times Square was an incredible experience because of the difficulty it was to put together.
“The people were disconnected from the experience and that’s really where I felt, I want the people involved.”
He also revealed the message he carries into his company and what matters most to him when promoting events across the United States.
“Create something and then get it in front of as many people as you can. And I’m still doing that 30 years later.”
He discussed how he has seen the sport of boxing impact individuals’ lives, from the fighters themselves to the audience, and why accessibility within the sport is so important.
“Boxing changes not just people’s lives — it changes the way the world sees people.
“That’s the power of boxing.”
IVB and Pereira’s next show is scheduled to take place on July 11, with Anthony Olascuaga taking on Andy Dominguez Velasquez in the main event.
The fight card will be staged at the Civic Center, with a range of tickets available, including a free viewing section allowing anyone to watch the fights, with Pereira hopeful of smashing the boxing attendance record of 135, 132 set in 1941 by Tony Zale vs. Billy Pryor.
“San Francisco, for me, is about the story of each and every single person that’s on that card.
“Boxing’s not broken.
“We need to make boxing more open to everybody.
“It’s about affordability. It’s about accessibility.
“That’s why we’re sticking on YouTube. That’s why we’re sticking on TikTok.”
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