The ATP and TikTok have announced an expansion of their global content partnership, using TikTok GamePlan to deepen fan engagement, amplify player-led storytelling and connect tennis fans more closely to the sport.
The announcement follows last year’s successful partnership, which connected fans worldwide through in-app activity, elevated content and engagement with creators. The effort helped drive an increase in tennis fandom on TikTok, with posts under #tennis increasing more than 25% during 2025.
With the renewed partnership, the ATP and TikTok will work together to unlock new ways for fans to discover players, tournaments and key moments across the ATP Tour, turning tennis content into fan experiences designed to drive tune-in and long-term fandom.
In 2026, the ATP hub, powered by TikTok GamePlan, will expand to cover all nine ATP Masters 1000 events and the Nitto ATP Finals. TikTok GamePlan is a comprehensive product suite that allows sports teams, leagues and broadcasters to drive discovery, deepen engagement and deliver real business results.
The expanded ATP hub will serve as an all-in-one destination for fan content within the app, evolving into an always-on feature that follows the season’s storylines, including the Official PIF ATP Rankings.
Above: Carlos Alcaraz. Photo credit: Skyscraper2010, CC BY-SA 4.0, via Wikimedia Commons.
Since the partnership first started, the number of top 100 players on TikTok has nearly doubled. The ATP and TikTok will also continue to champion authentic, player-first storytelling by providing platform education to players, including 2025 year-end No. 1 Carlos Alcaraz (@carlosalcaraz), new TikTok creator Ethan Quinn (@ethanqu1nn) and rising star Zizou Bergs (@zizoubergs).
Building on its debut at the 2025 Nitto ATP Finals, the “On Tour With” creator programme will expand in 2026 to cover all ATP Masters 1000 and select ATP 500 events.
The initiative brings creators behind the scenes at ATP’s marquee events, with access to content opportunities across media days with players and practice sessions, giving their audiences a unique experience of the Tour.
Twelve creators have already participated in the programme across the BNP Paribas Open in Indian Wells, Miami Open presented by Itau, Rolex Monte-Carlo Masters, Mutua Madrid Open and Internazionali BNL d’Italia.
“TikTok has become a powerful destination for tennis culture and conversation. Through our partnership, we’re using these moments to empower our players, energise fans and deepen engagement with our sport. TikTok GamePlan allows us to drive tune-in and long-term fan growth by tapping into second-screen behaviour, creating a central hub where fans can follow the Tour across the season,” said Andrew Walker, ATP Senior Vice President, Brand & Marketing.
“TikTok is redefining how fans experience tennis, turning every moment into an opportunity for discovery, connection and community. Together with the ATP, we’re bringing fans closer to the energy of the Tour through authentic storytelling, athlete engagement, creator access and a dynamic destination that celebrates tennis both on and off the court,” said Rollo Goldstaub, TikTok’s Global Head of Sport.
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Source: ATP Tour
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