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How Bike Shops Can Get Involved

How Bike Shops Can Get Involved

Between 3-5 July 2026, the national cycling charity, Cycling UK, is launching ‘The Big Fix’, a nationwide campaign currently offering 1,235 free bike checks and simple fix events across 449 locations to help people make more affordable everyday journeys.

The campaign comes after the charity found that nearly three in ten UK drivers (28%) are cycling or walking more to cut costs, with a further 15% considering doing the same as financial pressures continue to grow following the war in Iran and the cost-of-living crisis.

The charity has mapped out over 1,200 free bike check events across 449 locations, bringing together retailers Evans Cycles and Halfords, alongside independent retailers represented by the Association of Cycle Traders, and Cycling UK’s own network of community projects and programmes.  The three-day campaign focuses on helping as many bikes as possible get back on the road. For bikes that need more extensive repairs, attendees will receive expert advice, helpful information, and guidance on where to go next.

“The Big Fix’ is a brilliant initiative by Cycling UK, bringing together every corner of the UK’s cycling sector to get more people making journeys by bike. Across the country, there are thousands of bikes sitting unused in sheds or rusting in gardens that could be brought back to life with a simple repair.

“Cycle businesses are vital in providing the expertise, services and support people need to keep their bikes safe and roadworthy. At a time when many households are feeling the squeeze, getting a bike back on the road can open up a more affordable way to travel. By working together, we can help people unlock low-cost, reliable journeys for shorter trips, saving money while still getting where they need to go – Jonathan Harrison, Director of Association of Cycle Traders

The Big Fix: How Bike Shops Can Get Involved

Cycling UK is actively encouraging more bike shops, community organisations, and cycling projects to get involved by hosting their own Big Fix events and joining the growing nationwide network.

Taking part is designed to be straightforward and low-cost. Organisations simply need to register their interest by completing a short online form with basic details, including their organisation name, event date and time, location, and contact information. Once registered, events will be added to Cycling UK’s national map of events, helping local people discover their nearest free bike check.

For bike shops and cycle businesses, The Big Fix offers a valuable opportunity to connect directly with local communities, showcase their expertise, and bring new and returning customers through their doors. By helping people get bikes back on the road, participating retailers can build trust, demonstrate their service offering, and create longer-term relationships with riders who may later require parts, servicing or upgrades.

The campaign also provides increased visibility through Cycling UK’s national promotion, positioning participating businesses as part of a coordinated, sector-wide effort to support affordable, accessible transport during a time of rising costs. With thousands of people expected to attend events across the country, it presents a timely opportunity for the trade to play a visible role in enabling more people to choose cycling for everyday journeys.

By working together, the charity aims to bring as many unused bikes as possible back into use and demonstrate the vital role local bike shops play in keeping the nation moving.

Businesses interested in taking part can register via the online form: SIGN UP TO HOST A BIG FIX EVENT

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