Fresh from securing his place in Formula 1 history, Lando Norris has been immortalised at Madame Tussauds London with his first-ever wax figure, set to debut on 30 June 2026, just days before the British Grand Prix at Silverstone.
The reigning Formula 1 World Drivers’ Champion came face-to-face with the remarkably lifelike figure during a special unveiling, marking the culmination of months of work by Madame Tussauds London’s team of expert artists. Capturing Norris’ distinctive personality and energy in extraordinary detail, the figure takes pride of place among the attraction’s celebrated collection of sporting icons.
A Championship-Winning Tribute
The figure is dressed in an authentic McLaren papaya-orange race suit donated by Norris himself, along with his race boots and a replica of the helmet he wore during the season-clinching Abu Dhabi Grand Prix in December 2025. That historic race saw the British driver secure his maiden Formula 1 World Championship, cementing his status as one of motorsport’s brightest stars.
Speaking about the experience, Norris said:
“Seeing the figure finished and standing next to it is pretty surreal – it really is like looking at another version of me. The artists have really nailed the details; it’s so lifelike. I wanted to donate one of my race suits so fans can see up close something I actually wear when I’m racing and help make the figure feel as realistic as possible. I can’t wait for everyone to come and see it in London this summer.”
Fans Can Win Signed Lando Merchandise
To celebrate the launch, Madame Tussauds London is giving visitors the opportunity to win a signed LN4 Grandstand Dad Cap. Fans visiting the attraction between 30 June and 19 July 2026 can enter the competition by scanning a QR code located near Norris’ figure.
Steve Blackburn, General Manager of Madame Tussauds London, said:
“It’s amazing to finally reveal Lando Norris’s figure to the public, and we’re sure fans are going to love it. We’re incredibly grateful to Lando for donating key race suit items – it really brings the figure to life. We can’t wait to welcome fans to strike a winning pose alongside Lando throughout the summer.”
Joining Football and Sporting Legends
Norris’ figure will be displayed in the attraction’s Culture Capital zone alongside a stellar line-up of sporting greats, including Harry Kane, Cristiano Ronaldo, Mohamed Salah, Mary Earps, Anthony Joshua and Kylian Mbappé.
Summer Savings for Visitors
The unveiling also coincides with the launch of the Great British Summer Saving (GBSS) initiative, which offers reduced VAT rates on admission tickets to participating family attractions across the United Kingdom between 25 June and 1 September 2026. Visitors can also enjoy a range of sport-themed experiences across Merlin Entertainments’ attractions, celebrating a summer packed with world-class sporting action.
Guests can visit Lando Norris’ new Madame Tussauds London figure from 30 June 2026.