Bristol Aztecs managing director, Elliot Hoyte, who is based in the USA, described American football as “an entertainment sport”.
“Most people would have seen Bad Bunny’s performance at the Super Bowl on social media,” he said.
The Super Bowl’s half time performances often bring in some of the world’s biggest stars.
In the UK, big American football events are not on the same scale, but fans say they still bring a “festival” vibe.
Fan and Aztecs player AJ Car said you would be “hard pressed to not see every fan wearing an NFL jersey at a game”.
“The big games in Wembley and Tottenham are like a festival – all the fans in the UK meet up and celebrate and it’s more a celebration for the sport than of just the game itself,” Car added.
He said the biggest matches sell out every year.
“When I first started playing there were only four teams and now there’s hundreds,” he said.
“The British game is a bit behind, so if people enjoy it they should go and watch their local teams.”