BIKE Magazine started as a print publication, but as the world digitized, so did the pages of one of the longest-running mountain bike magazines. In 2020, the dream of physical media from BIKE ended abruptly, and it seemed the digital realm had won the war over media. I don’t like that feeling, and neither did the community of riders who turn to BIKE for storytelling, culture, and images that define our sport. No pop-ups (yeah, the one you just closed), no ads, no AI, no scrolling.
While BIKE never stopped representing the culture, there were some hiccups and gnarly washboard in the trail since the last issue was printed, and it was admittedly hard to witness for a lot of people – myself included. But BIKE is back to print with a special issue celebrating the photographers, athletes, and creatives who appreciate turning pages and engaging with media beyond a screen or smartphone.
JP Van Swae
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In this special issue of BIKE Magazine, you’ll find authentic images, real writing, and insights in homage to what BIKE has, and always will represent. Stay tuned for more details and availability as we clear this overgrown and neglected section of trail – It’ll be worth it.