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WWE Officials Reportedly Aware That SmackDown Needs Help On The Creative Side

WWE Officials Reportedly Aware That SmackDown Needs Help On The Creative Side

WWE Friday Night SmackDown could be in for a creative overhaul in 2026. The Blue Brand is set to return to its previous three-hour format, starting with the January 2 edition of the show from Buffalo, New York.

BodySlam.net reports that WWE is aware that SmackDown has fallen a little flat for stretches this year, and the creative team is actively looking at what changes need to be made in the New Year.

“With SmackDown expected to move to 3 hours again at the beginning of 2026, help seems to be on the way,” BodySlam said in its report. “Sources indicate that WWE is expected to give the SmackDown roster a little bit of a boost when they make the move back to 3 hours. WWE is aware that the brand desperately needs help on the creative and talent side.”

While no specifics were provided, a roster reshuffling seems likely. WWE already made adjustments earlier this fall, moving Sami Zayn, LA Knight, and Ilja Dragunov to the brand. Dragunov’s U.S. Open Challenge has been a bright spot, providing a boost over the past couple of months.

There is also speculation that Becky Lynch could be moved to SmackDown. Speaking strictly from a kayfabe standpoint, “The Man” has been boycotting Raw due to issues with management. With Bianca Belair injured, the SmackDown women’s division could use a top-tier star, making a trade a logical creative solution.

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