In last few years,
we have seen some truly brilliant sports campaigns on digital media and TV
also.Â
Fan engagement is an important aspect of it, but I think what’s even more
important is the inspirational thoughts and wisdom being conveyed to young fans
through these campaigns.
important is the inspirational thoughts and wisdom being conveyed to young fans
through these campaigns.
That’s why I
loved this ‘#GameBanayegaName‘ campaign that was run before and
during #VIVOIPL2019 by Star sports India.
loved this ‘#GameBanayegaName‘ campaign that was run before and
during #VIVOIPL2019 by Star sports India.
Some really
important things were told subtly through this campaign.
important things were told subtly through this campaign.
We see the huge
glamour and big money these sports stars get, but what we don’t see is the
hours of hard work they put in to get to the top level.
glamour and big money these sports stars get, but what we don’t see is the
hours of hard work they put in to get to the top level.
IPL is a great
platform for young aspiring cricketers to showcase their talent and share the
field & dressing rooms with some of the best players in the world. It is an
opportunity for them to learn more and more about the game. We have already
seen that with examples of players like Yuzvendra Chahal and Jasprit Bumrah.
platform for young aspiring cricketers to showcase their talent and share the
field & dressing rooms with some of the best players in the world. It is an
opportunity for them to learn more and more about the game. We have already
seen that with examples of players like Yuzvendra Chahal and Jasprit Bumrah.
The message is
clear- budding sports players need to focus on developing their game and
believe in their own unique styles and techniques. The fame will follow
automatically.
clear- budding sports players need to focus on developing their game and
believe in their own unique styles and techniques. The fame will follow
automatically.
And who better
to convey this message than likes of Virat Kohli, Rohit Sharma and MS Dhoni.
All of them came from humble backgrounds and became the best players in the
world.
to convey this message than likes of Virat Kohli, Rohit Sharma and MS Dhoni.
All of them came from humble backgrounds and became the best players in the
world.
As former
Australian cricket captain Allan Border used to tell young players,” You
take care of runs and dollars will take care of themselves”.
Australian cricket captain Allan Border used to tell young players,” You
take care of runs and dollars will take care of themselves”.
It is also an
answer to the criticism that IPL gets. It shows that IPL is not only about
glamour and fun; it also means sincerity towards the game itself.
– Onkar Karandikar
answer to the criticism that IPL gets. It shows that IPL is not only about
glamour and fun; it also means sincerity towards the game itself.
– Onkar Karandikar
