At this year’s ICE Barcelona 2026 conference, BETER walked away with two awards: Esports Innovator of the Year at the International Gaming Awards 2026 and Best Esports Innovation at the European iGaming Awards 2026.
BETER has won the International Gaming Awards’ Esports Innovator award for the second consecutive year.
- BETER’s Setka Cup Table Tennis approved for North Carolina sports betting catalogue
- BETER expands US presence with Florida Vendor Registration
- BETBY expands betting tips Coverage ahead of ICE Barcelona
The victories stem from the quick expansion of BETER’s fast-betting esports products, which give operators access to live streams, data, and odds in a single service.
According to the company, more than 500,000 events are scheduled annually in eFootball, eBasketball, eHockey, and eTennis thanks to the its ESportsBattle suite, which offers 24-hour betting content.
EsportsBattle, Integrity Credentials and Wider Market Context
The core of BETER’s offering is its exclusive ESportsBattle tournaments, which aim to provide regular, short-format matchups rather than relying on occasional major events.
BETER also holds an ESIC Gold Standard Accreditation, a certification that acknowledges integrity and transparency standards in esports.
In addition to its tournament product, the company operates an Esports Odds Feed that provides markets with information on over 450 tournaments worldwide, covering over 40,000 pre-match and live events annually.
An internal trading team oversees the feed, which is promoted to operators as a fast-betting, high-uptime option that can be integrated into already-existing sportsbooks.
The most recent awards come after a hectic time for BETER’s esports division, which included the introduction of eTennis, which it claims is the first product of its kind, and the inclusion of the European Conference tournament in its eBasketball series.
Through a distribution agreement with operator bet365, ESportsBattle is already operational in New Jersey and Colorado in North America. In 2025, Entain CCE and Meridianbet integrated the product into additional international markets.
Also, at the European iGaming Awards, BETBY’s sportsbook platform was recognised as the Sports Betting Platform of the Year. This accolade followed its Breakthrough Company of the Year win at the Global Gaming Awards, underscoring BETBY’s growth in both conventional sports and esports betting.
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