NEW YORK, NY & PHILADELPHIA, PA — Bare Knuckle Fighting Championship (BKFC), the world’s fastest-growing combat sports promotion, has announced a new content, promotional, and sales partnership with the YES Network, the nation’s pre-eminent regional sports network.
Under the agreement, BKFC programming will debut on the YES Network and The Gotham Sports App on Friday, January 9, significantly expanding the promotion’s reach across both regional and national audiences.
BKFC Content Launches Across YES Platforms
As part of the partnership, a variety of original BKFC programming will air on the YES Network and stream on The Gotham Sports App, the official digital home of YES. Featured content includes:
- Road To
- BKFC Unwrapped
- BKFC Rewind
- The Bare Knuckle Show podcast, hosted by combat sports personality Brian Soscia
The “Road To” and “BKFC Unwrapped” series offer behind-the-scenes access to BKFC fighters in the lead-up to their bouts, while “BKFC Rewind” showcases classic and fan-favorite fights from BKFC history.
Nationwide Availability and Cross-Promotion
BKFC programming will be available to viewers throughout YES Network’s regional footprint, as well as on the YES National feed, ensuring nationwide exposure. Additionally, the content will stream nationally via The Gotham Sports App, making BKFC programming accessible to fans across the United States.
As part of the collaboration, YES Network will promote BKFC programming across its linear and digital platforms, while BKFC will reciprocate by promoting YES and The Gotham Sports App across its own channels and live events.
Leadership Reacts to the Partnership
BKFC Founder and President David Feldman hailed the deal as a pivotal step in the organization’s continued expansion.
“This announcement is truly groundbreaking for BKFC in regards to the growth of our promotion. We’re thrilled to partner with the YES Network and expand our growth not only within the New York region but also nationwide.
The partnership with BKFC and YES Network brings together two of the most respected and forward-thinking companies in the sports industry. Bare Knuckle Fighting Championship fans nationwide will now have easier access to all things BKFC, where the true warriors of combat sports reside. And this partnership will also bring our sport to a whole new audience.”
YES Network Senior Director of Distribution and Special Projects Jason Feneque echoed that sentiment, emphasizing the strategic alignment between the two brands.
“Adding BKFC content to the YES Network and The Gotham Sports App is a natural strategic fit,” said Feneque. “BKFC delivers a passionate, fast-growing fan base and compelling action content, while YES and Gotham provide distribution platforms that will introduce BKFC to new audiences and deepen engagement with younger and more diverse fans.”
With this partnership, BKFC continues its rapid rise in the combat sports landscape, leveraging the YES Network’s extensive reach and digital platforms to bring bare-knuckle action to an even broader audience beginning January 9.
Roberto Villa is the CEO, Founder, Executive Writer, and Senior Editor of FightBook MMA. Has a passion for Combat Sports and is also a podcast host for Sitting Ringside. He’s also a former MMA fighter and Kickboxer. He’s also the main photographer for the 4CornersMafia Car Club.
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