Sweden-based Black Molly Entertainment AB (BME) announced Thursday a strategic partnership with ASUS Republic of Gamers (ROG) for the remainder of 2026.
Financial terms of the deal were not disclosed.
Under the terms of this deal ASUS ROG will serve as a main partner BME properties including Glitched, Esportstudion, and Red Bull GIBAWAY, and as the title sponsor of Journey.
In case your are not familiar with these events, Glitched is described as Sweden’s largest LAN event; Esportstudion is described as Sweden’s largest esports channel; Red Bull GIBAWAY is a boutique gaming event for Sweden; and Journey is described as a competitive Counter-Strike LAN tournament.
“We are very happy to have ASUS ROG involved across all of our own products this year,” said Nicklas Andersson, from Black Molly Entertainment AB. “We have many years of experience working together and are very proud to continue earning their trust. It also gives us great confidence knowing their products are so highly respected.”
The expanded partnership will roll out across all BME platforms and events throughout 2026, the company said in its announcement.
ASUS and its ROG brand have had a busy February: this month it announced partnerships with South Korean esports organization DRX, the National Esports Collegiate Conference (NECC), and BLAST for BLAST Premier. In late-January it announced an expanded partnership with PGL for its various tournaments throughout 2026.