Rory’s win at the Masters last year triggered more than £1m in free holidays for Your Golf Travel customers. It was so successful – over 1,600 golfers benefited, with bookings across 19 countries – that YGT have brought the campaign back for 2026.
Now, I apologise as I’ve posted this far too late – the promotion ends today – but I admire YGT for doubling down on a back-to-back Rory victory as well as giving golfers the opportunity to ‘win’ a free golf trip. It’s a brave move, and a smart one. Your Golf Travel sends more than 240,000 golfers each year to 3,500-plus destinations, in 24 countries. It could cost them a pretty penny, but the marketing kudos and coverage was massive last year… so imagine what it would be like this year!
Here are some more details:
If Rory retains his Green Jacket at Augusta next month, Your Golf Travel is offering those who book a YGT holiday by the end of March (and pay in full) their next trip for free*. (T&Cs apply)
Under the terms of the enterprising promotion, any golfers making a new qualifying booking before March 31, 2026, will receive the entire value of their trip back as a free credit* to use against their next booking if Rory wins the 2026 Masters.
Ross Marshall, executive chairman and co-founder of Your Golf Travel, said last year’s outcome demonstrated that the concept delivers in dramatic fashion.
“When Rory won at Augusta, it triggered over £1 million in credits for our customers. We delivered” he said. “It created a genuine shared moment, and we’re delighted to be offering golfers the opportunity to experience that magic feeling again.”
“The Masters is the week every golfer watches. If Rory goes back-to-back, thousands of golfers will have their own reason to celebrate.”
Applies to new golf holiday bookings made with Your Golf Travel between March 3 and March 31, 2026 (inclusive) with a travel date between September 1, 2026 and 31st October, 2027 (inclusive) and for which payment in full has been made, by credit or debit card, between 00.01 on March 3 and 23.59 on March 31, 2026.
For more information please visit: https://www.yourgolftravel.com/back2back