DreamHack Birmingham 2026 has announced Samsung as an official partner for the event and the esports tournaments running there.
The event, taking place March 27 – 29 at the Birmingham NEC, will feature a Galaxy Café bespoke activation hub designed “to blend world-class mobile gaming with a premium festival atmosphere.”
This booth will feature new Samsung Galaxy S26 Ultra mobile devices and Samsung TVs for attendees to try, along with a variety of community competitions.
There will be a Winner Winner Chicken Dinner activity, with players who secure first place in any Galaxy Café PUBG Mobile lobby rewarded with exclusive DreamHack collectables. Completing a session will also earn players a complimentary gourmet coffee or hot chocolate.
Those who top the daily leaderboard will also receive a Samsung Galaxy S26 Ultra Phone, while those in the top 20 will receive a £30 DreamHack Merchandise voucher and qualify for the grand finale, where players can enter a custom lobby battle for the chance to win a Samsung Galaxy S26 Ultra.
Players can also go head-to-head against high-profile personalities in limited-time “Beat the VIP” matches, with DreamHack collectables and drinks up for grabs.
“We are thrilled to welcome Samsung as an official partner for DreamHack Birmingham,” said Andreas Jernberg, VP Brand Partnership Development at ESL FACEIT Group.
“Samsung’s Galaxy technology and DreamHack’s community driven festivals are a perfect match. The Galaxy Café will give fans a chance to experience cutting edge mobile gaming while competing, meeting creators, and being an active part of creating gaming culture at DreamHack.”
Esports Tournaments at DreamHack Birmingham 2026
The Birmingham event marks DreamHack’s esports return to UK shores for the first time in a decade, following DreamHack London in 2015.
There will be several tournaments at the event, with organizers previously announcing Road to EWC qualifiers at DreamHack Birmingham for Street Fighter 6, FATAL FURY, and Trackmania.
A major Dota 2 event, ESL One Birmingham 2026, will take place at the nearby bp pulse LIVE arena.
The tournaments and their prize pools are as follows:
- The Dota 2 ESL One Birmingham ($1 million)
- Call of Duty League Major II ($365,000)
- Call of Duty: Warzone Resurgence Series Finals ($100,000)
- DreamHack Open ft. Halo Infinite ($100,000)
- F1 Sim Racing World Championship ($750,000 overall, though this is across 2026, including other events taking place outside of DreamHack Birmingham)
- FATAL FURY: City of the Wolves ($50,000)
- Street Fighter 6 ($50,000)
- Trackmania ($15,100)
🚨BIG NEWS@F1 Sim Racing is joining us at #DHBirmingham! 🏎️#PlayLouderTogether
— DreamHack (@DreamHack) March 19, 2026
As well as esports, DreamHack Birmingham will feature creator meet-ups, cosplay, live entertainment, and more, with big-name guests such as The Sidemen. It’s billed more as a gaming lifestyle festival and will not feature a BYOC LAN.