Eddie Hearn insists Dana White’s Zuffa Boxing won’t take over the sport despite making inroads in the UK market.
Zuffa, which is fronted by White and backed by Saudi Arabia’s Sela, announced a multi-year deal with Sky Sports earlier this week, the platform Hearn was previously aligned with.
Hearn, who recently announced an extension on Matchroom’s deal with streaming platform DAZN, has been severely critical of Zuffa’s opening four shows, which have all been staged in Las Vegas.
The Matchroom Chairman has been embroiled in a fiery back-and-forth with White in recent weeks, with the UFC boss describing the Essex promoter as the “biggest p**** in boxing”, after he lured Conor Benn to Zuffa from Hearn.
Zuffa will begin their UK venture in May, but Hearn insists the company will not succeed in winning boxing’s current civil war, despite landing a deal with the biggest broadcaster in the country.
“It’s a good start for them in the UK,” the 46-year-old told IFLTV.
“But they’ve got massive problems at the moment.
“They’re bang in trouble.
“I think they’re probably looking at the situation saying, ‘we’re doing our b****ks on boxing not making any money, the product is bang average, we’re getting unbelievably ridiculed and were in running battles all the time with boxing promoters and every UFC fighter is completely p***ed with what they’re getting paid.’
“This all started because they went into boxing, into a business they’re not going to make money out of.
“They’re smart people, but they don’t want aggravation every day.
“Boxing is causing such a problem for them in their UFC business.
“They’re not going to win in our space.”
DANA WHITE x SKY SPORTS
@danawhite‘s @Zuffa_Boxing have announced a MULTI-YEAR DEAL with @SkySports
pic.twitter.com/EdQJFyX5g7
— Pro Boxing Fans (@ProBoxingFans) March 18, 2026
Hearn responded to White’s signing of Benn by announcing UFC heavyweight champion, Tom Aspinall as the first signing of his talent agency.
The pair’s ongoing feud has even led to White calling out Hearn for a fight.
White says he will put on a minimum of five shows in the UK this year.
“I always tell people if you’ve never seen a fight live in the UK you have to go and experience it, it’s incredible,” the 56-year-old told Sky Sports.
“I credit the UK for keeping boxing alive in the last 10, 15 years whatever it is and Sky too.
“We’re doing a minimum of five [UK shows] but I believe we’re going to do a lot more than that. This thing’s been rolling faster than I’d anticipated.”
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