ASSOS of Switzerland will become the official technical apparel partner of EF Pro Cycling, kicking off a new multi-year agreement that spans the men’s, women’s, and development squads.
When EF Pro Cycling announced this year that they were parting ways with Rapha after a long partnership, we knew there were only a few companies that would fit the bill. ASSOS had a presence in the World Tour with Tudor Pro Cycling. However, they recently announced a move to Sportful and, in the postseason shuffle, the iconic brand landed with EF Pro Cycling.
Why EF Pro Cycling and ASSOS Make Sense
EF Pro Cycling has always had a unique, progressive feel, much like ASSOS. The iconic cycling clothing manufacturer has long been at the pointy end of cycling apparel, but recently has been forced to share the spotlight with brands such as Rapha, MAAP, PAS Normal, and others. A partnership with EF Pro Cycling allows the brand to showcase some less than traditional designs and step out of their comfort zone. Hopefully, the new partnership will spawn wild mash-up gear and designs to make us world tour wanna-bes overdraft their bank accounts.
According to ASSOS CEO Edwin Navez – “The collaboration is rooted in shared values rather than simple sponsorship. Both partners view innovation as an ongoing process. The best gear is developed through testing and close collaboration with athletes.”
What Does the Team Think?
I’m sure you could guess, but in a statement, EF Pro Cycling founder and CEO Jonathan Vaughters echoed the same sentiment. Pointing to ASSOS’ long-standing reputation in the sport. From early breakthroughs in bib short design to its current reputation for fit and material science. For EF’s riders, the benefit is tangible. The ASSOS race kits are developed to deliver comfort, aerodynamics, and durability across the full spectrum of WorldTour conditions.
The first visible result of the partnership is the team’s 2026 kit. While EF’s unmistakable pink visual identity remains intact, the new design leans into themes of exploration and discovery, pairing bold color choices with a more futuristic aesthetic (we’re guessing thats the bit of silver in the cuffs).
When can we get one? For fans, the partnership won’t be limited to the WorldTour peloton. ASSOS confirmed that a replica EF Pro Cycling kit will be available to the public. The public-facing kits will offer riders access to the same design and performance construction, tuned for everyday riding.
More details on the kit and availability are expected closer to the 2026 season; additional information is available at assos.com.