Women’s golf in the UK is experiencing a remarkable boom, with equipment and apparel sales rising sharply over the past five years, driven by increasing female participation and growing retail initiatives.
Leading the charge is American Golf, the UK’s largest golf retailer, which has recently announced a new partnership with the charity Women in Sport to further champion female golfers nationwide.
📈 Record Growth in Sales
Over the past five years, women’s golf has become one of the fastest-growing segments in the UK market:
| Category | Growth |
| Women’s golf club sales (2024) | +34% |
| Women’s irons | +44% |
| Women’s putters | +53% |
| Women’s drivers/woods | +18% |
| Package-set sales (past 2 years) | +29% |
| Women’s clothing & footwear (overall) | +18% |
| In-store apparel & footwear | +39% |
| Custom-fit clubs | +14% |
Insight: Growth is strongest in beginner-friendly packages, lightweight irons, and women-specific drivers, while custom-fit clubs are gaining traction as female golfers seek performance and confidence on the course.
🏌️ Driving Participation
Women now represent approximately 20% of full-length course players in Great Britain and Ireland, up from pre-2020 levels. This surge is supported by:
- Beginner-friendly product designs
- Dedicated women’s ranges from leading brands
- In-store clinics and coaching programs
- Media visibility and community-building initiatives
🤝 Partnerships and Community Initiatives
American Golf’s new collaboration with Women in Sport builds on prior initiatives, such as the Stromberg SS26 polo project, in which female golfers designed a polo shirt.
A portion of sales from the winning polo will be donated directly to Women in Sport, reinforcing the retailer’s commitment to empowering women through golf.
Promotions & Expansion:
- International Women’s Day Offer: 15% off all women’s clothing and footwear, 5–15 March (online & in-store)
- Expanded women’s range, now including Adidas, PING, Ted Baker, and more.
🏌️♀️ A Vision for the Future
American Golf’s spokesperson stated:
“We are proud to partner with Women in Sport and continue our mission to make golf more accessible and inclusive for women across the UK.
The growth we’ve seen demonstrates the increasing passion of female golfers, and we want to ensure we provide the products, support, and opportunities they deserve.”
With rising participation, record sales, and innovative initiatives, women’s golf in the UK is entering a new era.
American Golf is positioning itself as a leader, not just in retail, but in championing female players and growing the sport nationwide.