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Eurobike calls for industry input in the future of the show

Eurobike calls for industry input in the future of the show

Eurobike, the long-running European cycling trade show, has invited brands, dealers and industry groups to propose topics and speakers for the 2026 conference and networking programme. Submissions for comments from stakeholders are open until 23 January 2026.

In a press release, Eurobike organiser, Fairnamic, said it wants to hear about market trends, product and tech, sustainability, digitalisation, policy and best practice and "give the industry a voice" – something some industry experts speaking to Escape said has been lacking. 

Do we still need bike trade shows?
With Eurobike in an identity crisis and more diverse events rising, the wider industry is assessing what shows are for and which are worth attending.

The move follows Eurobike's recent advisory board launch and the scrapping of standalone e-micromobility spin-off Mobifuture, actions which followed calls from major German industry bodies for reforms. The 34th Eurobike is scheduled to run in Frankfurt on 24-27 June 2026.

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