As Formula 1 prepares for a transformative 2026 season, the sport’s commercial landscape is evolving alongside its technical overhaul. F1Technical’s takes a look at each team’s kit supplier.
Team kit suppliers — the brands responsible for the uniforms, apparel, and off track identity of each outfit — play a significant role in shaping how teams present themselves to fans and partners.
The 2026 grid features a diverse mix of global sportswear giants and premium fashion labels, each aligning with teams to strengthen brand visibility and cultural reach.
adidas: Mercedes and Audi
Adidas will supply team apparel for both Mercedes and Audi in 2026. The partnership with Mercedes continues the team’s long standing preference for major global sportswear brands, while Audi’s arrival in Formula 1 brings another high profile collaboration to the grid. Adidas’ involvement with two German linked manufacturers reinforces its position as one of the sport’s most influential kit suppliers.
PUMA: Ferrari, McLaren, and Aston Martin
PUMA will outfit Ferrari, McLaren, and Aston Martin, giving the brand one of the largest footprints in the paddock. Ferrari’s association with PUMA remains one of the most recognisable partnerships in Formula 1, while McLaren and Aston Martin benefit from the company’s strong motorsport heritage. PUMA’s presence across three major teams ensures significant visibility throughout the season.
Castore: Red Bull Racing, Alpine, and Haas
Castore continues its rapid expansion in elite sport by supplying Red Bull Racing, Alpine, and Haas. The partnership with Red Bull Racing places Castore alongside one of the most successful teams of the modern era, while Alpine and Haas strengthen the brand’s reach across Europe and the United States. Castore’s lightweight performance materials have become a defining feature of its motorsport identity.
New Era: Williams
Williams will continue its collaboration with New Era, a brand best known for its iconic caps and lifestyle apparel. The partnership reflects Williams’ strategy of blending traditional motorsport identity with contemporary streetwear influences. New Era’s focus on fan oriented merchandise aligns well with the team’s efforts to modernise its global image.
Tommy Hilfiger: Cadillac
Cadillac’s entry into Formula 1 brings a distinctly American flavour to the grid, and its partnership with Tommy Hilfiger reinforces that identity. The collaboration pairs a premium fashion house with a new manufacturer determined to make a strong visual and cultural impact. Tommy Hilfiger’s history in motorsport apparel ensures that Cadillac will debut with a polished and instantly recognisable look.
Hugo Boss: Visa Cash App RB
Visa Cash App RB will be outfitted by Hugo Boss, continuing the brand’s return to high profile motorsport partnerships. The collaboration aligns with the team’s youthful, commercially driven identity and provides a sleek, fashion forward aesthetic. Hugo Boss’ presence adds another premium label to the increasingly diverse grid of apparel suppliers.