Publicly traded esports and gaming company GameSquare Holdings (NASDAQ:GAME) announced Friday that it repurchased more than 1.5 million shares of its common stock during the month of February for $499,137 USD, at an average price of approximately $0.33 per share. GameSquare added that following these transactions, it has “approximately $2.5 million remaining under its current authorization.”
“Despite ongoing volatility across the crypto and digital asset markets, GameSquare’s strategy is grounded in the strength and scale of our core operating business,” said Justin Kenna, CEO of GameSquare. “In the third quarter of 2025, our operating segments represented approximately 98% of total revenue and approximately 95% of gross profit, underscoring that we are first and foremost an operating company, not a proxy for digital asset prices. When combined with our yield-focused Digital Asset Treasury strategy, this foundation enables us to generate yield, manage risk, and deploy capital opportunistically, including through disciplined share repurchases.”
GameSquare said that it will continue to “opportunistically repurchase its common stock,” and that since October 2025, it has repurchased a total of 5.05 million shares of its common stock for $2.5 million, representing an average price of approximately $0.49 per share.
On Feb. 23, GameSquare announced that it had entered into an “asset purchase agreement with BENlabs” to acquire TubeBuddy. GameSquare also released 2026 guidance on a proforma basis, which includes the company’s plans with the TubeBuddy business, which includes revenue of $85 million – $90 million USD, gross margin of 35-40%, and Adjusted EBITDA of over $5 million.
GameSquare owns and operates a number of different businesses, including FaZe Esports, marketing agency Zoned Gaming, marketing firm Code Red Esports, production company Fourth Frame Studios, merchandising company Mission Control, viewership and engagement measurement platform Stream Hatchet, and talent agency Click. The company is also engaged in cryptocurrency mining.