Global esports organization Gen.G announced Thursday that it is partnering with Arizona State University’s (ASU) GAME School “to create a direct talent pipeline” to creative technology jobs in Los Angeles.
The new jointly developed youth program, which will be housed within the Herberger Institute for Design and the Arts, will have a focus on educational pathways and careers in the gaming industry across a number of important sectors including business, marketing, esports event planning and production, and new technology, along with hands-on experiences with Gen.G.
The new program is aimed at high school and college students who enroll in a new Summer program, the Gen.G Gaming Career Summer Camp @ ASU LA.
“Education has been a core pillar for Gen.G since we launched our Gen.G Global Academy in Seoul in 2019 and have grown it to be the largest gaming-focused high school academy in the world. It has served as our blueprint to help aspiring gamers turn play into a diploma and a career,” said Arnold Hur, CEO of Gen.G. “We’ve been working with ASU for some time and believe by combining ASU’s academic muscle with our global expertise within gaming and esports, we have the winning formula to drive the next generation. I’m also excited to share that I will be joining ASU as a Professor of Practice, an opportunity that allows me to further embed Gen.G’s industry expertise into the classroom and directly support students as they prepare for careers in gaming, esports, and technology.”
The first program kicks off this summer with the Gen.G Gaming Career Summer Camp @ ASU LA in Downtown Los Angeles for high school students in grades 9-12 and college students to help them explore careers in gaming. The program will feature weekly modules with capstone projects, industry guest speakers and an ASU digital micro-credential. The program will run from June to August at the ASU California Center in downtown Los Angeles. Students can enroll for one week or up to a month-long program.
Students interested in the program can register for the Summer Camp by Apr. 30 to “lock in early bird pricing” at this link. The cost for ASU x Gen.G Summer Camp ranges from $499 – $1,699 USD based on the number of weekly modules students sign up for. The program price will increase to its regular pricing from $599 – $1,899 in May. Registration is set to close on May 29.