Sharks have always been baked into the DNA of Greg Norman Collection—but this time, the Shark swims a little deeper. The brand quietly dropped one of its most visually striking collaborations to date, teaming up with legendary marine artist and conservationist Dr. Guy Harvey for a limited-edition capsule that blends performance golfwear with ocean-driven art and real-world impact. This is golf fashion with bite and a message.
The GNC x Guy Harvey collection translates Harvey’s iconic, high-energy shark artwork onto a tight 19-piece lineup of polos, T-shirts, hoodies, and swimwear. The first drop has landed, focusing on polos and beach-ready essentials, while a second wave arrives February 1, 2026. Think technical golf fabrics injected with eye-catching aquatic motion—color-saturated sharks mid-strike, sweeping fins across moisture-wicking knits, and graphics that feel more gallery than pro shop.
What makes it work is the balance. Under the art, it’s still very much GNC with performance-driven construction, lightweight stretch, breathable fabrics, and silhouettes that transition straight from the tee box to the shoreline without missing a beat. And for a brand built on one of the most recognizable logos in golf, the fit is almost poetic. Two shark icons, finally circling the same water.
Beyond the visuals, this collaboration carries real substance. A portion of the proceeds benefits the Guy Harvey Foundation, supporting ocean conservation education and scientific research. Harvey isn’t just painting the ocean. He’s spent decades studying it, protecting it, and funding the future of marine conservation. In a category that too often treats “sustainability” like a buzzword, this partnership feels refreshingly direct. Buy the shirt. Help the sharks.
This collaboration lands at a moment when golf fashion is fully embracing crossover culture—sport, lifestyle, art, and advocacy all colliding in one clean fit. For players who want their wardrobe to say something without sacrificing function, this collection hits the sweet spot.
The GNC x Guy Harvey capsule is what happens when two icons with shared symbolism and shared purpose finally align. It’s vibrant, technical, rooted in conservation, and exactly the kind of drop that reminds us how golf style is evolving, while hinting at where it’s heading next.