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Groove, the defiantly innovative iGaming platform and aggregator, has confirmed its attendance at next week’s SiGMA Africa Summit in Cape Town, a strategic move that signals the company’s intent to plant its flag in the world’s fastest-growing iGaming frontier.
Africa’s iGaming market is accelerating at unprecedented velocity and Groove is arriving not as a spectator, but as a builder, bringing its signature “Unseen Architecture” approach to scalable, compliance-ready aggregation, and a genuine willingness to listen before it acts.
Leading the company’s presence at the summit will be Yahale Meltzer, Founder and CEO of Groove, whose vision for the continent extends far beyond content delivery.
“Africa is not an emerging market,” Meltzer said. “It is an emerging universe. You feel it in the numbers, the youngest population on earth, mobile engagement that bypasses desktop entirely, fintech leapfrogging traditional banking in ways the West is only beginning to understand. This is not a place where you parachute in with a European playbook and hope it lands. This is a place that demands listening, adaptation, and genuine partnership.”
At Groove, the founding philosophy has always been about rhythm, the pulse that connects operators, providers, and players in sync with thrilling, seamless iGaming experiences. Africa’s rhythm, Meltzer acknowledges, is distinct.
“It’s mobile-first, payment-adaptive, and hungry for experiences that feel local, not imported. That’s exactly the kind of challenge our architecture was built to solve.”
The structural advantages driving Africa’s iGaming trajectory are difficult to overstate. A demographic tailwind places the median age under twenty across multiple key markets, with smartphone adoption climbing rapidly. Over ninety percent of iGaming interactions now occur via mobile, bypassing the desktop phase entirely. Fintech convergence has created seamless deposit pathways through mobile money systems like M-Pesa, bringing millions of previously unbanked players into the ecosystem. And across markets including Nigeria, Kenya, and South Africa, regulatory maturation is gradually creating clearer frameworks for licensed operators.
For an aggregator like Groove whose platform delivers over 15,000 games from 150+ providers via a single API these conditions represent not just opportunity, but alignment.
The company’s presence in Cape Town is built around four core objectives. The first is forging operator partnerships that matter. The summit brings together Africa’s most ambitious operators alongside global players seeking regional entry, and Groove will showcase its ability to deliver localised content packages, mobile-optimised experiences, and payment-agnostic infrastructure tailored to African realities.
The second objective is deepening regional intelligence. Meltzer is characteristically direct on this point: “The regulatory picture in Africa is not a monolith. What works in Lagos requires adaptation in Nairobi, and something entirely different in Johannesburg. You don’t learn those nuances just from a report, even if we have one of the most powerful data-driven game matching systems in our back-office, Groove Command. You learn them by sitting in the room with the people who live them.”
The third objective is to offer African operators distinct pathways to growth. The fourth objective is simpler and more profound: positioning for the long game. Attendance at SiGMA Africa is not a checkbox exercise, it is a declaration that Groove views the continent as integral to its global architecture, not peripheral to it.
“We’re not coming to Cape Town to hand out brochures and fly home,” Meltzer said. “We’re coming to listen, to learn, and to find the partners who see what we see: a region on the cusp of something extraordinary. Groove’s job is to provide the infrastructure and games that turn that ‘something’ into sustainable, thrilling player experiences, whether that’s in Lagos, Nairobi, Johannesburg, or beyond.”
He paused, then added: “Africa’s rhythm is rising. We’re here to Groove with it.”
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