Californian bike brand, Haro Bikes Europe GmbH has announced the appointment of WeOutside as its exclusive distribution partner for France — a pivotal step in strengthening Haro’s presence in this key market through a premium, selective retail network. This partnership marks an important milestone in Haro’s European growth strategy and underscores the brand’s commitment to serving riders through dedicated, high-quality physical retailers.
Under the leadership of European Sales Manager Christoph Kronenberg, the company is currently implementing a strategic restructuring of its European sales organization. The news comes less than a week after the brand announced a new carbon fibre mountain bike range.
A Focused Strategy for the French Market
Through this collaboration, Haro Bikes says it aims to establish a more” curated and impactful presence in France,” ensuring that customers experience the brand through knowledgeable,
passionate, and committed retail partners. Located in Conflans-Sainte-Honorine, WeOutside brings extensive expertise in premium cycling and outdoor distribution. With strong local market knowledge, robust logistics capabilities, and long-standing relationships with key retailers, WeOutside will manage sales, marketing, and after-sales service for the full Haro Bikes product portfolio in France.
“France is a key market for Haro, and we wanted a partner who shares our values — authenticity, innovation, and a genuine love for cycling,” said Christoph Kronenberg. “WeOutside embodies this philosophy and has the on-the-ground expertise to represent Haro with excellence across France.”
“We are stoked to bring Haro Bikes to French riders and retailers,” added Thomas Benuszak, Founder of WeOutside. “Haro’s legendary history and product innovation perfectly align with our approach to serving passionate cyclists through trusted, physical retailers. Together, we aim to build a strong and inspiring presence for Haro in France.”